The Effect Of Marketing Implication Of Product Life Cycle Management In Unilever Nigeria Limited

ABSTRACTProduct life cycle  management  has become a major heartache to market in the  manufacturing  industry. This is because  of  numerous  problems confronting  the  realization of marketing objectives as the  product passes through its stages of the life cycle. This motradie passes the researcher to carry out a  study on marketing  implication of product life cycle  management in unilever Nigeria Plc in the  research process the researcher adopted a population of 400 which was use to compute a method  using yaroment  formula  questionnaire were distribute to gather  primary data for the study which were later analyze using simple percentage which where  later presented in tails. However  the research  hypothesis  stated  were tested using  correlation model  where the option of respondents  were captured against the number of responses. However the study conclude that product life cycle  management  contributes to the product life strategy and marketing  objectives of unilever  PLC Aba. This product life cycle management should be adopted to enhance not only the achievement of  marketing objectives to decline competitive advantages in the  consumer goods marketing