Michael Okpara University

Effect Of Direct Marketing On Bank Performance In Aba, Abia State

ABSTRACT Direct marketing has attracted the attention of banks management, employ

Impact Of Mergers And Acquisitions On Performance Of Business Enterprises In Abia State, Nigeria (A Study Of United Bank Of Africa. Aba,)

ABSTRACT This paper examined the effects (impact) of mergers and acquisitions on

Effect Of Marketing In The Post Consolidation Era (A Study Of Key Stone Bank, Umuahla)

ABSTRACT This study aimed at highlighting the "effect of marketing in the post co

The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.

ABSTRACT This research work centered on "the effect of advertising on consumer br

Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State

ABSTRACT The recent trend in globalization emphasizes the need to understand the

Land Tenure, Tenure Security And Farm Efficiency Among Arable Crop Farmers In Imo State Of Nigeria

ABSTRACT This study analyzed the land tenure, tenure security and farm efficiency

Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis

ABSTRACT The study investigated on differentiation strategy as a tool for Custome

Application Of Sales Promotion And Personal Selling As Strategies For Enhancing Sales Volume In Soft Drink Manufacturing Firm In Abia State (A Case Study Of Guinness Plc, Aba)

ABSTRACT The study examined the Application of Sales Promotion and Personal Selli

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metropolis, Abia State.

ABSTRACT This research work was initiated to evaluate consumers' preferences for

Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc

ABSTRACT The use of sales promotion is becoming one of the most fashionable marke

Growth Performance And Carcass Characteristics Of African Giant Land Snail (Archachatina inarginata) Fed Varying Levels Of Dietary Protein And Energy.

ABSTRACT This experiment was conducted to determine the growth performance and ca

Nigerian Union Of Local Government Employees (Nulge) And The Struggle For Wage Control In Abia State Local Government System

ABSTRACT This study centers on Nigerian union of local government employees (NULG

Efficiency And Profitability Of Micro — Poultry Enterprises In Abia State

ABSTRACT The technical, economic and allocative efficiencies as well as the profi

Evaluation Of Photovoltaic Water Pumping Systems And Its Carbon Dioxide Mitigation Potential

ABSTRACT  In the design of photovoltaic water pumping system, the exact esti

Effects Of Pay Disparity On The Performance Of Commercial Bank Employees In Nigeria: A Study Of Union And Diamond Banks Plc

ABSTRACT The performance of Banks is of importance to investors because it determ

Effect Of Compensation On Performance Of Non Academic Staff Of Nigeria Universities: A Comparative Study Of Mouau And Esut

ABSTRACT This study was to find out the effect of compensation on performance of

Effect Of Recruitment And Selection On Employee Performance Of Access And Ecobanks Nigeria Plc

ABSTRACT The study examined the effects of recruitment and selection on employee

The Effects Of Restructuring Of Government Owned Enterprises On Service Delivery; A Study Of Enugu Electricity Distribution Company (Eedc) And Nigerian Postal Service (Nipost)

ABSTRACT Nigeria's public policy thrusts over the years towards the socio-economi

Market Segmentation As An Effective Marketing Strategy Of Cosmetic Products In Abia State (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT This research work examined market segmentation as an effective marketin

Relative Performance Of Small -And Medium- Scale Agro-Processing Enterprises In Imo State, Nigeria.

ABSTRACT  In this study, the relative performances of small and medium scale