Michael Okpara University of Agriculture

ABSTRACT

This study examined influence of sports tourism on tourist visit and hotel patronage in Uyo, Akwa Ibom State. The objectives of the study were to examine the influence of football...

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This study examined the influence of social media on customer perceptions of hotel services in Osisioma, Abia State, with a focus on four key platforms: Facebook, Instagram, Twitter, and...

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This study investigates the influence of brand trust on hotel customer patronage within Umuahia Metropolis, Abia State, Nigeria. In an increasingly competitive hospitality landscape, brand...

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This research examines the integration of local delicacies into food service operations in Afikpo, Ebonyi State, Nigeria, with a focus on its acceptability, challenges, and impact on...

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Cakes are baked deserts usually made from a good number of ingredients such as flour, sugar, shortening, baking powder, egg, flavourings, nuts, chocolate and dried fruits. This study tends...

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This study examined the influence of Influencer marketing on customer choice of hotels in Osisioma LGA Abia State with the following specific objectives of the study are: influencer...

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This study examined social media practices and hotel consumer behavior in Umuahia metropolis. The purpose of the study was to examine the influence of Facebook on hotel consumer behavior...

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This study assessed ethical practices and organizational performance of hotels in Umuahia, the purpose of the study was to identify the trustworthiness that influence organizational...

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This study examined the influence of service quality strategies on customer patronage of hotels in Umuahia Metropolis, Abia State. The research was necessitated by the growing shift in...

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This study investigated the influence of hotel brand management on customer retention in Umuahia metropolis. Four objectives were set out which are, to examine the influence of hotel brand...