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The present study investigates the prevalence of multi-drug resistant bacteria isolates from selected recreational waters in Umuahia, Abia State Nigeria. The bacteria isolates were...
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This study was carried out to extract and quantify the lactic acid bacteriocins from ‘Ogiri’ a locally fermented food. A total of nine (10) samples of Ogiri were purchased from local...
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The study examined the effect of price differential towards made in Nigeria textile products in relation to foreign made textile products on consumer preference in Abia state, Nigeria. The...
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The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...
Background of the study
Diversification has become a popular strategy among Nigerian firms. The term “diversification ” coined by Ansoff (2012) in his famous study “A model fordiversification” which...
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The antimicrobial activities of the leaf extracts of Bryophyllum pinnatum on sputum isolates were studied. Organisms obtained from the culture of the infected sputum includes...
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Salmonella species were isolated from ready to eat foods and their antibiotic profile was studied. Meat pie, egg roll, chicken pie and suya were collected from three different places within...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement of problem of this study states that Nigeria Banks have...
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This study investigated the effect of product packaging on consumer patronage, studying toothpaste users in Abia State. Its objectives were to ascertain the degree, to which package colour,...
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Streptomyces species was isolated from soil samples using spread plate method on Streptomyces agar while Streptomyces broth was used for fermentation and optimization. The varied culture...
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This research work was aimed at investigating the dosimetry of X-ray doses on two African yam bean (Sphenostylis stenocarpa Hochst ex A. Rich) accessions (Ikwuano and Akara), effects on...
Background of the Study
Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of...
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Brands are very important to the brands owner in order to build a strong foothold in the marketplace. This study was carried out to analyze the effect of brand equity and marketing...
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This study was to determining the microorganisms associated with refuse dump sites in Aba Metropolis, Abia State. A total of four (4) decomposing wastes and soil samples each were collected...
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There is now a large and complex literature on optimal income taxation, within the context of second-best welfare economics. This paper considers the potential role of this analysis in the...
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The present study isolated and identified Streptomyces species from soil samples having antifungal activity against selected fungal phytopathogens (Aspergillus niger, Rhizopus stolonifer,...
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The microbial indoor quality of five Day-care centers in Umuahia was accessed. The five centers were chosen to cover the different parks of Umuahia, they include We care International...
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This study focuses on marketing research as a strategic tool for achieving organizational sales objective in the manufacturing industry. The study was carried out in Unilever Nig. Plc...
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The study investigated the interest and perceived challenges of entrepreneurship development in hospitality industry as perceived by undergraduates of tertiary institutions in Abia State....
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Nosocomial pathogens are hospital acquired pathogens.The infections caused by these Pathogens occurs within 48hours of hospital admission, they are serious threats to patients care.Swabs...
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The study investigated the Impact of Mobile Marketing on Online Consumers’ Patronage, a study of Jumia in Abia state, Nigeria. The general objective of the study was to investigate the...
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Transportation is popularly referred to as an engine to every nation’s economy. But, in spite of the importance of transportation, the request for a good transport system remains an...
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The microbial quality of ready to eat Akidi consumed within Umuahia metropolis was assessed. Five samples were obtained within Umuahia markets. The bacteria isolated from the ready to eat...
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Automated Teller Machine (ATM) is used by millions of people each day. This study was aimed at- examining the microbial load of banks’ ATM keypads located within Michael Okpara...
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In light of the intense competition facing providers of Tonimas Product, some managers are constantly engaged in the creation of new products that would hopefully win consumers acceptance....