The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State
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ABSTRACT
The study examines the application of celebrity endorsement as a promotional strategy in Hospitality operation. The main objective of this work is to determine the influence of celebrity endorsement as a marketing strategy in Hospitality organization in Umuahia, Abia State. A survey method which involved the use of questionnaire to gather relevant data was used. The data was analysed using simple percentage method. The finding of the study revealed among others the influencing factors and the possible benefits accruable from using celebrity endorsement as a promotional strategy in Hospitality operation. In view of the findings, recommendations were made.
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APA
ONYEKACHI, E. I. (2021). The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State. Michael Okpara University of Agriculture. Retrieved June 8, 2026, from http://repository.mouau.edu.ng/works/the-application-of-celebrity-endorsement-as-a-promotional-strategy-in-hospitality-operation-in-umuahia-abia-state-7-2
MLA
ONYEKACHI, EZE INNOCENT. "The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State." Michael Okpara University of Agriculture, 17 Nov. 2021, http://repository.mouau.edu.ng/works/the-application-of-celebrity-endorsement-as-a-promotional-strategy-in-hospitality-operation-in-umuahia-abia-state-7-2. Accessed June 8, 2026.
Chicago
ONYEKACHI, EZE INNOCENT. "The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State." Michael Okpara University of Agriculture (2021). Accessed June 8, 2026. http://repository.mouau.edu.ng/works/the-application-of-celebrity-endorsement-as-a-promotional-strategy-in-hospitality-operation-in-umuahia-abia-state-7-2