ABSTRACT
The study was on socio-economic factors influencing the
marketing of garri in Ikot Ekpene Local Government Area, Akwa Ibom State. A
random sample of 80 respondents (40 wholesalers and 40 retailers) were chosen
from the study area for the study. Questionnaires were used for data
collection. Data analysis was done using tables, mean, frequency distribution,
budgetary techniques and regression analysis. The study showed that garri
marketers in the study area were relatively young and literate. The study shows
that marketers are experienced in the field of garri marketing. The study also
reveals that majority of the marketers are married. Furthermore, the "tudy
shows that the majority of the marketers had considerably large family size.
Age and marketing experience, were significant and positive factors influencing
the level of income in garri retail marketing. Marital status was significant
and negative factors influencing the level of income in garri retail marketing.
Age and educational level were significant and positive factors influencing the
level of income in garri wholesale marketing. Technical efficiency for
wholesalers and retailers was 0.018 and 0.018 Indicating that garri marketing
was technically inefficient in the study area while economic efficiency for
wholesalers and retailers were Ni. 18 and N 1.86 indicating that garri
marketing was economically efficient. The average gross revenue and net garri
marketing income for wholesalers were Ni 1,8670.09 and N 18,144.913 while
average gross revenue and average S.' gross income for retailers were N48,828.5
and N22,602.925 respectively. The study showed that garri marketing for both
wholesalers and retailers were profitable. It is recommended that measures that
would control the input cost should be adopted. Policies that will also help
improve the technical efficiency of garri marketers in the study area should be
encouraged and implemented.
UFAN, M (2021). Socio-Economic Factors Influencing The Marketing Of Garri In Ikot Ekpene Local Government Area, Akwa Ibom State. Mouau.afribary.org: Retrieved Nov 24, 2024, from https://repository.mouau.edu.ng/work/view/socio-economic-factors-influencing-the-marketing-of-garri-in-ikot-ekpene-local-government-area-akwa-ibom-state-7-2
MONDAY, UFAN. "Socio-Economic Factors Influencing The Marketing Of Garri In Ikot Ekpene Local Government Area, Akwa Ibom State" Mouau.afribary.org. Mouau.afribary.org, 09 Jul. 2021, https://repository.mouau.edu.ng/work/view/socio-economic-factors-influencing-the-marketing-of-garri-in-ikot-ekpene-local-government-area-akwa-ibom-state-7-2. Accessed 24 Nov. 2024.
MONDAY, UFAN. "Socio-Economic Factors Influencing The Marketing Of Garri In Ikot Ekpene Local Government Area, Akwa Ibom State". Mouau.afribary.org, Mouau.afribary.org, 09 Jul. 2021. Web. 24 Nov. 2024. < https://repository.mouau.edu.ng/work/view/socio-economic-factors-influencing-the-marketing-of-garri-in-ikot-ekpene-local-government-area-akwa-ibom-state-7-2 >.
MONDAY, UFAN. "Socio-Economic Factors Influencing The Marketing Of Garri In Ikot Ekpene Local Government Area, Akwa Ibom State" Mouau.afribary.org (2021). Accessed 24 Nov. 2024. https://repository.mouau.edu.ng/work/view/socio-economic-factors-influencing-the-marketing-of-garri-in-ikot-ekpene-local-government-area-akwa-ibom-state-7-2