ABSTRACT

The study examined the marketing performance of palm oil marketing in Obingwa Local Government Area of Abia State, Nigeria. A total of eighty (80) palm oil sellers were randomly selected from a purposively selected five major markets for the study. The data for the study were collected with the aid of a questionnaires. Statistical tools such as simple descriptive statistics (table, mean, frequency, and percentages). Marketing margin, were used. The study indicates that female form the greater proportion of palm oil sellers in the study area (62.5%). From the findings the palm oil market was highly integrated. A gross margin of N568000.00 per 20,000 liters of palm oil was recorded. Thus, the business was profitable. Furthennore, the market showed a low marketing efficiency of 18.73 percent, this is due to high marketing cost associated with palm oil marketing. It is therefore recommended that policy that improves rural infrastructure and marketing incentives be. encourage by government to reduce the costs associated with the business. It was also recommended that financial institutions should be strengthened by government to give loan to mitigate the problem of inadequate capital and price stabilization policy to bring about good market performance