ABSTRACT

The study analyzed the impact of planning and forecasting on organizational performance in SPAR Nigeria Limited. The study was carried out in Port Harcourt, Rivers State. The study analyzed the processes of planning and forecasting in SPAR Nigeria limited, it investigated the perception of the respondents on whether SPAR Nigeria limited carries out planning and forecasting on their activities. The study ascertained the perception of the respondents on the extent of the impact of planning and forecasting on the performance of the organization and ascertained the perception of the respondents on the performance of the organization. A sample size of one hundred and forty-nine (149) was sampled but one hundred and thirty eight (138) questionnaires was properly filled and returned which was used for the analysis. The study made use of both descriptive and inferential methods of analyses. The study revealed that mean age of employees was 32.4 years, mean household size was 5.6 persons and the mean household income was N42, 532.339. The result revealed that male literate staffs who have gained some level of business experience dominate in the study. Goal of planning and forecasting in the organization was geared towards enhancing the performance of the organization, that planning and forecasting was limited to the management alone, planning and forecasting was frequently carried, the organization carry out planning and forecasting before execution. The respondents showed positive perception on planning and forecasting towards the performance of the organization. Therefore since planning and forecasting is a major determinant for optimum performance of SPAR Nigeria Limited, it is therefore recommended that organizations should strive to improve upon its performance through planning and forecasting of their activities, this is a holistic approach involving all the arms of the organizations both managerial and non-managerial as this will ensure full participation of all the staff in pursuing the broad objective of the organization

Keywords: Planning, Forecasting, Organizational Performance, Retail Industry.