ABSTRACT
This study was carried out to evaluate the
marketing of broiler in· Umuahia South Local Government Area, Abia State with
the specific aim to identify the socioeconomic characteristics, determine the
marketing channel, estimate the marketing cost and return and factors affecting
broiler marketing in the study area. Cross sectional data was used to draw a
total of 60 respondents. Data were obtained using a structured questionnaire.
Data analysis were done using descriptive statistics and multiple regression.
Result showed that majority of broiler marketers in the study area are male
70%. Majority of them were between 30- 49 years old and have had 1-7 years of
experience in broiler marketing.78% of them practice intensive system of
production. The result also showed that 43% of the marketers were teachers. It
further showed that transportation cost is the most important cost accounting
for 83.33%. The net farm income is N174,469. Cost of chick is N52,500 of the
total cost. Transportation cost appears to be the biggest problem encountered
by broiler marketers. The exponential was chosen as the lead equation because
it has the highest number of significant variables. As transportation cost
affect the broiler marketers. It is therefore necessary for government to
reduce the cost of fuel so as to enable the transporters to reduce the cost of
transportation.
IHECHI, I (2023). Evaluation Of Broiler Marketing In Umuahia South Local Government Area Of Abia State, Nigeria. Mouau.afribary.org: Retrieved Nov 14, 2024, from https://repository.mouau.edu.ng/work/view/evaluation-of-broiler-marketing-in-umuahia-south-local-government-area-of-abia-state-nigeria-7-2
IHECHI, IHECHI. "Evaluation Of Broiler Marketing In Umuahia South Local Government Area Of Abia State, Nigeria" Mouau.afribary.org. Mouau.afribary.org, 10 Oct. 2023, https://repository.mouau.edu.ng/work/view/evaluation-of-broiler-marketing-in-umuahia-south-local-government-area-of-abia-state-nigeria-7-2. Accessed 14 Nov. 2024.
IHECHI, IHECHI. "Evaluation Of Broiler Marketing In Umuahia South Local Government Area Of Abia State, Nigeria". Mouau.afribary.org, Mouau.afribary.org, 10 Oct. 2023. Web. 14 Nov. 2024. < https://repository.mouau.edu.ng/work/view/evaluation-of-broiler-marketing-in-umuahia-south-local-government-area-of-abia-state-nigeria-7-2 >.
IHECHI, IHECHI. "Evaluation Of Broiler Marketing In Umuahia South Local Government Area Of Abia State, Nigeria" Mouau.afribary.org (2023). Accessed 14 Nov. 2024. https://repository.mouau.edu.ng/work/view/evaluation-of-broiler-marketing-in-umuahia-south-local-government-area-of-abia-state-nigeria-7-2