ABSTRACT

 This research focused on the effects of corporate social responsibility on corporate reputation of Tummy Tummy Foods Industry Ltd Abia State. Beyond the broad objectives, the research south specifically to; ascertain the effect of corporate social responsibility of Tummy Tummy Foods Industry on their corporate reputation, find out the relationship between corporate social responsibility and organisation performance, ascertain the effect of corporate reputation on the purchasing intentions of their customers'. The researcher adopted survey research design, primary and secondary data was used, purposive and simple random sampling techniques was also adopted The study population consist of the residents of three Local Government Area of Ahia State which serve as the host communities of the organisation's branch in Aha. Using Taro Yamane's formula, the sample size was deduced to be 240 respondents. Pearson Product Moment Correlation and Multiple Regression was use to analysed the objectives and test the hypotheses. 190 questionnaire was returned from the filed which form the basis for the data analysis. The major findings revealed that at P>0.01 level of significance, Tummy Tummy Foods Industry's corporate social responsibilities has a strong positive effect 011 their corporate reputation with correlation coefficient of (r = 0.943). The regression result revealed that High Quality Product and Fair Treatment of Employee with the coefficient of regression (2192.839), and (2047.597), respectively are positively related to the performance of the organisation at 1% level (Sig <.01) of significance, also at P>0.01 level of significance the organisation's corporate reputation has a strong positive effect on the purchasing intentions of their customers with correlation coefficient of (r=- 0.858). The researcher concluded that the effects of corporate social responsibility are multifaceted, as it help the organisation to establish congenial relations with its stakeholders, and recommends that he corporate social responsibility of the organization should be step-up, and its activities are to be communicated and publicized to appropriate stakeholders, this will help the organization to build more corporate image.