ABSTRACT
This study analyzed
the cost and returns structure in tomato marketing in Onitsha South Local
Government Area of Anambra State. The specific objectives were to examine the socioeconomics
characteristics of tomato marketer, determine the cost and returns in tomato
marketing, identify the marketing channel of tomato to point of consumption,
evaluating the determinant of profit in tomato marketing, and to determine the
problem encountered by tomato marketers. Multi-stage sampling produce was use
in selecting the sample used for this study. Data was collected by the aid of a
well-structured questionnaire and oral interviewed scheduled were analyzed
using descriptive statistical model such as frequency table, mean, percentage,
and the multiple regression analysis, the lead equation is semi-log and the
f-ratio is significant at 5%, and the R2is 40%. The result indicated that the
mean of the respondents was 33.9 years which implies that those in their
youthful age participate more in tomato marketing. Majority (58.3%) of the
respondents were female that were married. In terms of education, most of the
respondent have one form of education or another. The household size mean was
8.2 with a marketing experience of ten years. Trading was the primary
occupation of 50% of the respondents. The result of the cost and returns
analysis shows that the enterprise is profitable. The result of the multiple
regression analysis shows that most of the socio-economics characteristic such
as sex, marital status marketing experience has positive influence while age
and household size have negative influence on the profitability of the
enterprise. The major problems encountered by the respondents are; poor finance,
perishability of the product, lack of storage facilities, seasonality, high
cost of transportation and bad road network. Some of the recommendations
include construction of motor able roads in the rural area, provision of
capital and provision of good storage facilities
IGBOEGBUNAM, C (2021). Cost And Returns Structure In Tomato Marketing In Onisha South Local Government Area Of Anambra State, Nigeria.. Mouau.afribary.org: Retrieved Nov 10, 2024, from https://repository.mouau.edu.ng/work/view/cost-and-returns-structure-in-tomato-marketing-in-onisha-south-local-government-area-of-anambra-state-nigeria-7-2
CHIDINMA, IGBOEGBUNAM. "Cost And Returns Structure In Tomato Marketing In Onisha South Local Government Area Of Anambra State, Nigeria." Mouau.afribary.org. Mouau.afribary.org, 10 Aug. 2021, https://repository.mouau.edu.ng/work/view/cost-and-returns-structure-in-tomato-marketing-in-onisha-south-local-government-area-of-anambra-state-nigeria-7-2. Accessed 10 Nov. 2024.
CHIDINMA, IGBOEGBUNAM. "Cost And Returns Structure In Tomato Marketing In Onisha South Local Government Area Of Anambra State, Nigeria.". Mouau.afribary.org, Mouau.afribary.org, 10 Aug. 2021. Web. 10 Nov. 2024. < https://repository.mouau.edu.ng/work/view/cost-and-returns-structure-in-tomato-marketing-in-onisha-south-local-government-area-of-anambra-state-nigeria-7-2 >.
CHIDINMA, IGBOEGBUNAM. "Cost And Returns Structure In Tomato Marketing In Onisha South Local Government Area Of Anambra State, Nigeria." Mouau.afribary.org (2021). Accessed 10 Nov. 2024. https://repository.mouau.edu.ng/work/view/cost-and-returns-structure-in-tomato-marketing-in-onisha-south-local-government-area-of-anambra-state-nigeria-7-2