Social & Management Sciences

Factors Influencing Brand Choice Of Food Drinks In Uyo Metropolis Of Akwa Ibom State Of Nigeria

ABSTRACT  This study made an attempt to analyze factors that influence consu

Effect Of Marketing Strategies On Sales Growth In The Food Drink Industry In Umuahia, Abia State (A Study Of Chi-Exotic Drink)

ABSTRACT The study analyzed and was on Effect on Marketing Strategies on Sales Gr

An Assessment Of Distribution Strategy On Sales Volume Of Fuel And Kerosene: A Study Of Nnpc Mega Station, Umuahia

ABSTRACT The study identified the effect of effective distribution strategy on sa

Impact Of Information Technology On The Performance Of Guarantee Trust Bank Plc, Umuahia, Abta State

ABSTRACT Today's organizations' are confronted with rapidly changing markt condit

Effect Of Advertising On Sales Performance In The Brewering Industry (A Study Of Nigerian Breweries Plc, Enugu)

ABSTRACT This study was intended to evaluate Effects of Advertising on sales perf

The Impact Of Performance Appraisal On Workers' Productivity (A Study Of Abia State Judiciary, Umuahia)

ABSTRACT  Performance appraisal has been considered as the most significant,

The Impact Of Branding On The Sales Of Consumer Goods In Abia State

ABSTRACT During the last decade, retail businesses have realized the importance o

Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State

ABSTRACT Demand is one of the forces that make market economics work. It determin

Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)

ABSTRACT The study examined the effect of market segmentation as a tool for achie

Impact Of Internal Auditing On Fraud Prevention And Detection In Not-For-Profit Organizations (A Study Of Assemblies Of God Church Bende Road, Umuahia)

ABSTRACT This study focused on the impact of internal auditing on fraud preventio

Impact Of Inventory Management On The Performance Of Selected Manufacturing Companies In Nigeria (A Case Study Of Pz Cussons Nig. Plc)

ABSTRACT Problems of inventory management and control have been around for a very

Determinants Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State

ABSTRACT The study examined the determinants of performance efficiency in selecte

Effect Of Government Taxation And Levy Charges On Wholesale And Supermarket Marketing Abia State, Nigeria

ABSTRACT This study analyzed the effect of government taxation and levy charges o

Novelty And Brand As Causal Determinant Of Consumers Buying Behaviuor In Abia State

ABSTRACT This research work is a powerful asset that must be carefully developed

Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)

ABSTRACT The study examines sales force motivation as a panacea for improved perf

Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State)

ABSTRACT This study aims to give information about the impact of green marketing

Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria

ABSTRACT The study examined the impact of consumer preference for consumption of

Effect Of Sales Promotion On The Profitability Nigerian Brewery Plc

ABSTRACT The study was on the effects of sales promotion on the profitability in

Effect Of Direct Marketing On Bank Performance In Aba, Abia State

ABSTRACT Direct marketing has attracted the attention of banks management, employ

Impact Of Mergers And Acquisitions On Performance Of Business Enterprises In Abia State, Nigeria (A Study Of United Bank Of Africa. Aba,)

ABSTRACT This paper examined the effects (impact) of mergers and acquisitions on

Effect Of Marketing In The Post Consolidation Era (A Study Of Key Stone Bank, Umuahla)

ABSTRACT This study aimed at highlighting the "effect of marketing in the post co

The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.

ABSTRACT This research work centered on "the effect of advertising on consumer br

Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State

ABSTRACT The recent trend in globalization emphasizes the need to understand the

Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis

ABSTRACT The study investigated on differentiation strategy as a tool for Custome

Application Of Sales Promotion And Personal Selling As Strategies For Enhancing Sales Volume In Soft Drink Manufacturing Firm In Abia State (A Case Study Of Guinness Plc, Aba)

ABSTRACT The study examined the Application of Sales Promotion and Personal Selli

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metropolis, Abia State.

ABSTRACT This research work was initiated to evaluate consumers' preferences for

Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc

ABSTRACT The use of sales promotion is becoming one of the most fashionable marke

Nigerian Union Of Local Government Employees (Nulge) And The Struggle For Wage Control In Abia State Local Government System

ABSTRACT This study centers on Nigerian union of local government employees (NULG

Effects Of Pay Disparity On The Performance Of Commercial Bank Employees In Nigeria: A Study Of Union And Diamond Banks Plc

ABSTRACT The performance of Banks is of importance to investors because it determ

Effect Of Compensation On Performance Of Non Academic Staff Of Nigeria Universities: A Comparative Study Of Mouau And Esut

ABSTRACT This study was to find out the effect of compensation on performance of