Social & Management Sciences

EFFECTS OF BRANDING ON CONSUMER PREFERENCE OF CONSUMER GOODS (A STUDY OF PZ NIGERIA LTD ABA, ASIA STATE)

ABSTRACT Consumers are regarded as king who have the power to determine the succe

IMPACT OF PACKAGING ON PRODUCT PATRONAGE IN CONSUMER GOODS MARKET (A STUDY OF MALTINA MARKETED BY NIGERIA BREWERIES PLC, ABA DEPOT)

ABSTRACT This research work was carried out as a result of researcher’s desire to

IMPACT OF GOVERNMENT BONDS ON CAPITAL MARKET PERFORMANCE IN NIGERIA

ABSTRACT Nigeria capital market is relatively new and has many factors influencin

ROLE OF ELECTRONIC MEDIA IN THE PROMOTION OF NEW PRODUCT IN THE TELECOMMUNICATION MARKET IN ABA (A CASE STUDY OF SELECTED MTN PRODUCT)

ABSTRACT This research on the role of electronic media in the promotion of new pr

EFFECT OF UNDERGROUND ECONOMIC ACTIVITIES ON THE PERFORMANCE OF PUBLIC SECTOR IN ABIA STATE (A STUDY OF MINISTRY OF FINANCE, ABIA STATE)

ABSTRACT The  study  examined   the effect   of und

EFFECT OF PETROLEUM PROFIT TAX ON THE ECONOMIC GROWTH IN NIGERIA (1995-2015)

ABSTRACT The study examined the effect of petroleum profits tax on economic growt

PACKAGING AS A TOOL FOR COMPETITIVE MARKETING: A COMPARATIVE STUDY OF SELECTED NIGERIA AND FOREIGN CONSUMER PRODUCT (A STUDY OF UNILIVER NIGERIAN PLC, LAGOS AND PZ CUSSONS UNITED KINGDOM, MANCHESTER)

ABSTRACT This research work investigated packaging as a tool for competitive mark

The Effect of Logistics Management on Marketing Performance of Water Packaging Enterprises in Abia State Nigeria

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THE IMPACT OF MARKETINGRESEARCH ON PRODUCT PLANNING (A STUDY OF UNILEVER NIGERIA PLC ABA)

ABSTRACT Nigeria marketing managers do not need more information but better infor

IMPACT OF EFFECTIVE FINANCIAL MANAGEMENT ON THE PERFORMANCE OF BUSINESS ENTERPRISES IN NIGERIA (A CASE STUDY OF GUINNESS NIGERIA PLC)

ABSTRACT The  aim  of  this  research  project  &nb

EFFECT OF PROMOTIONAL STRATEGIES ON THE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA (A STUDY OF PZ CUSSONS PLC, LAGOS).

ABSTRACT The study set out to explore the effect of promotional mix on marketing

ANALYSIS OF THE EFFECT OF AUDIT COMMITTEE CHARACTERISTIC ON THE PERFORMANCE (SELECTED MONEY DEPOSIT BANKS IN BANK)

 Abstract This study examine the effect of audit committee characteristics&n

THE EFFECT OF ELECTRONIC BANKING SERVICES ON BANK PROFITABILITY IN NIGERIA (THE STUDY OF SELECTED BANKS)

ABSTRACT Banking has come a long way from the time of ledger cards and other manu

EFFECT OF PUBLIC EXPENDITURE ON HEALTH IN NIGERIA (2006-2016)

ABSTRACT This study  deals  on  the  effect  of  go

IMPACT OF ACCOUNTING INFORMATION SYSTEM ON THE PERFORMANCE SMALL AND MEDIUM SCALE ENTERPRISE (A STUDY OF UDAL PORT ABLE WATER, UMUAHIA

Abstract This research is therefore carried out to study the impact of accounting

EFFECT OF FORENSIC AUDIT ON FRAUD DETECTION AND PREVENTION

ABSTRACT The  research was carried out  as a  result  of the&

EFFECT OF CORPORATE GOVERNANCE STRUCTURE ON INSTITUTIONAL INVEST1\1ENT (EVIDENCE FROM QUOTED MANUFACTURING COMPANIES IN NIGERIA)

ABSTRACT This  research   work   examined   th

IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT CASE STUDY (NIGERIA BREWERIES ABA)

ABSTRACT This project is written to ascertain and evaluate the efficacy of market

THE INFLUENCE OF OIL AND GAS ACCOUNTING ON THE ECONOMY OF NIGERIA (A STUDY OF NIGER DELTA)

ABSTRACT The study focused  on the influence  of oil and gas accounting

The effect of inventory control on manufacturing companies: a case study of United Wire Products

ABSTRACT The  study  investigated    the  effect  &

EFFECTS OF ELECTRONIC BANKING ON THE OPERATIONS OF BANKS IN NIGERIA (A STUDY OF ACCESS BANK PLC)

ABSTRACT The study examined effect of electronic Banking on the operations of ban

Effect of Tax Incentives on the Growth of Manufacturing Firms in Nigeria: A Case Study of7up Bottling Company pie

ABSTRACT Tax incentives are the encouragement  given to firms  in form&

IMPACT OF AUDITING AND INVESTIGATION ON FRAUD CONTROL IN PUBLIC SECTOR INSTITUTIONS A Study of Office of the Abia State Auditor-General, Abia State

  ABSTRACT Organizations   are  prone   to fraudule

Appraising COPORATE FINANCIAL 'REPORTING BY PUBLIC Companies IN NIGERIA: A SURVEY OF SOME SELECTED BANKS IN NIGERIA

ABSTRACT Inaccurate  financial   reporting   is  a&

EFFECT OF COMMERCIAL BANK LENDING RATE ON THE MANUFACTURING SECTOR PERFORMANCE OF NIGERIAN ECONOMY

ABSTRACT The study was design to investigate the impact of commercial bank lendin

CHALLENGES AND PROSPECTS OF REVENUE GENERATlON AND ALLOCATION TO THE THREE TIERS OF GOVERNMENT (2007-2011)

TABLE   OF CONTENTS Title    page  Declaration  Cer

RELEVANCE OF ACCOUNTING STANDARDS IN DEVELOPING ECONOMIES; NIGERIA EXPERIENCE

ABSTRACT This   study     examines   the 

EFFECT OF SALES PROMOTION ON CUSTOMER PATRONAGE OF TELECOM SERVICES (A STUDY OF GLOBACOM NIGERIA LIMITED)

ABSTRACT The aim of this research project was to appraise the effects of sales pr

PRODUCT DISPOSITION ALTERNATIVES IN A DISTRESSED ECONOMY-NIGERIA IN FOCUS

ABSTRACT This study was carried out to ascertain product disposition alternatives

CORPORATE PROFITABILITY ENHANCEMENT BASED ON E – MARKETING PLATFORM

ABSTRACT This study examined the Corporate Profitability Enhancement Based on E -