Social & Management Sciences

ANALYSIS OF CONSUMERS ATTITUDE TOWARDS MADE IN NIGERIA FURNITURE AMONG HOUSEHOLD IN EHIMIRI HOUSING ESTATE

ABSTRACT This research work is aimed at an analysis of consumers’ attitude toward

THE ROLE OF ADVERTISING ON SUPERMARKET BUSINESS IN UMUAHIA METROPOLIS (A STUDY OF CAPITAL SUPERMARKET UMUAHIA ABIA STATE)

ABSTRACT This project is focused on the role of advertising in supermarket busine

IMPACT OF MARKETING ON THE SALES OF AGRICULTURAL PRODUCE (RICE) IN ENUGU METROPOLIS

ABSTRACT The study examines the impact of marketing on the sales of agricultural

INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND PREFERENCE IN THE TELECOMMUNICATIONS INDUSTRY A STUDY OF MTN NIGERIA UMUAHIA ABIA STATE, NIGERIA

ABSTRACT This study titled influence of cooperate social responsibility on brand

PACKAGING INFLUENCE ON CONSUMER PURCHASE BEHAVIOUR OF AUTOMOBILE OIL BRAND (A CASE STUDY OF ABA METROPOLIS)

ABSTRACT This research work examined the packaging influence on consumer purchase

EFFECT OF SALES PROMOTION ON PURCHASING BEHAVIOUR OF CONSUMERS OF COCA-COLA PRODUCTS IN UMUAHIA METROPOLIS

ABSTRACT The unfavourable economic environment of Nigeria has brought about devas

The analysis of Consumer’s preference for mobile telecommunication attributes in Abia state

1.1    Background of the Study The history of mobile telecommunication

EFFECTS OF DIVERSIFICATION STRATEGY ON MARKETING PERFORMANCE OF POULTRY ENTERPRISES IN ABIA STATE, NIGERIA

ABSTRACT Poultry business is lucrative and economically vibrant. This study ascer

EFFECT OF CAPITAL MARKET ON NIGERIAN ECONOMY(1985-2017)

ABSTRACT This study examines the effect of capital market on Nigerian economy. Th

EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE OF FIRMS (NIGERIA BOTTLING COMPANY AND 7UP NIG PLC IN ABA, ABIA STATE)

ABSTRACT Advertising is a prominent feature of modern business operations. One co

IMPACT OF INTERNET BANKING ON THE PERFORMANCE OF NIGERIAN BANKS

ABSTRACT This study examines the impact of internet banking on bank performance i

EFFECT OF COST STRUCTURE ON PERFORMANCE IN PRIVATIZED PUBLIC ENTERPRISES IN NIGERIA

ABSTRACT Despite  an impressive   level   of privatizati

EFFECT OF INNOVATION DEVELOPMENT ON CONSUMER PATRONAGE OF FLOUR-BASED PRODUCTS IN ABIA STATE, NIGERIA

ABSTRACT The examination of the effect of innovation development on consumer patr

EFFECT OF QUALITY SERVICE DELIVERY IN ENHANCING CUSTOMER’S SATISFACTION AMONG MTN USERS IN ABIA STATE, NIGERIA

ABSTRACT The study examined the effect of quality service delivery in enhancing c

ANALYSIS OF EFFECT OF BRANDING ON CONSUMER PATRONAGE IN THE BEER MARKET; A STUDY OF NIGERIA BREWERIES, ENUGU, ENUGU STATE.

ABSTRACT The study examined the effect of branding on consumer patronage in the b

EFFECT OF VALUE ADDED TAX (VAT) ON THE CONSUMPTION PATTERN OF NIGERIA (2007-2016)

ABSTRACT In this research work, chapter one dealt with thf_ introduction,  t

EFFECT OF MARKETING CONCEPT ON CUSTOMER SATISFACTIONS IN NIGERIAN FINANCIAL INSTITUTION (A STUDY OF DIAMOND BANK PLC UMUAHIA, ABIA STATE NIGERIA.)

ABSTRACT This study focused on the Effect of Marketing Concept on Customer Satisf

THE PLACE OF MARKETING IN FINANAICAL INTERMEDIATION (STUDY OF SELECTED DEPOSIT MONEY BANKS IN NIGERIA)

ABSTRACT This study is centered on the place of marketing in financial intermedia

EXAMINATION OF AUDIT EXPECTATION GAP ON PERFORMANCE OF BUSINESS ENTERPRISE IN NIGERIA (A STUDY OF SELECTED COMPANIES IN ABIA STATE)

ABSTRACT The concept of audit expectation gap reflects the difference between&nbs

EFFECT OF INTELLECTUAL CAPITAL ACCOUNTING ON RETURN ON INVESTMENT OF FIRMS IN NIGERIA BREWERY SECTOR

ABSTRACT In this research  work,  chapter  one dealt with the intr

APPRAISAL OF EFFECT OF CREDIT MANAGEMENT ON BANK PROFITABILITY IN NIGERIA

ABSTRACT The study appraised the effect of credit management on bank profitabilit

IMPACT OF WORKING CAPITAL MANAGEMENT ON THE GROWTH OF CORPORATE ORGANISATIONS IN NIGERIA

ABSTRACT This study focused on the  impact  of working  capital&nb

EFFECT OF RELATIONSHIP MARKETING ON MARKETING PERFORMANCE OF SELECTED LEATHER PRODUCTS MANUFACTURING ENTERPRISES IN ABA, ABIA STATE NIGERIA

ABSTRACT This study critically analyzed the relationship marketing and its effect

EFFECT OF SALES PROMOTION ON CONSUMER PURCHASE BEHAVIOUR (A Study of Nigeria Bottling Company, Aba-Abia State)

ABSTRACT The study examines the effect of sales promotion on consumer purchase be

EFFECTS OF BRANDING ON CONSUMER PREFERENCE OF CONSUMER GOODS (A STUDY OF PZ NIGERIA LTD ABA, ASIA STATE)

ABSTRACT Consumers are regarded as king who have the power to determine the succe

IMPACT OF PACKAGING ON PRODUCT PATRONAGE IN CONSUMER GOODS MARKET (A STUDY OF MALTINA MARKETED BY NIGERIA BREWERIES PLC, ABA DEPOT)

ABSTRACT This research work was carried out as a result of researcher’s desire to

IMPACT OF GOVERNMENT BONDS ON CAPITAL MARKET PERFORMANCE IN NIGERIA

ABSTRACT Nigeria capital market is relatively new and has many factors influencin

ROLE OF ELECTRONIC MEDIA IN THE PROMOTION OF NEW PRODUCT IN THE TELECOMMUNICATION MARKET IN ABA (A CASE STUDY OF SELECTED MTN PRODUCT)

ABSTRACT This research on the role of electronic media in the promotion of new pr

EFFECT OF UNDERGROUND ECONOMIC ACTIVITIES ON THE PERFORMANCE OF PUBLIC SECTOR IN ABIA STATE (A STUDY OF MINISTRY OF FINANCE, ABIA STATE)

ABSTRACT The  study  examined   the effect   of und

EFFECT OF PETROLEUM PROFIT TAX ON THE ECONOMIC GROWTH IN NIGERIA (1995-2015)

ABSTRACT The study examined the effect of petroleum profits tax on economic growt