Marketing

Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria

ABSTRACT The study examined the impact of consumer preference for consumption of

Effect Of Sales Promotion On The Profitability Nigerian Brewery Plc

ABSTRACT The study was on the effects of sales promotion on the profitability in

Effect Of Direct Marketing On Bank Performance In Aba, Abia State

ABSTRACT Direct marketing has attracted the attention of banks management, employ

Effect Of Marketing In The Post Consolidation Era (A Study Of Key Stone Bank, Umuahla)

ABSTRACT This study aimed at highlighting the "effect of marketing in the post co

The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.

ABSTRACT This research work centered on "the effect of advertising on consumer br

Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State

ABSTRACT The recent trend in globalization emphasizes the need to understand the

Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis

ABSTRACT The study investigated on differentiation strategy as a tool for Custome

Application Of Sales Promotion And Personal Selling As Strategies For Enhancing Sales Volume In Soft Drink Manufacturing Firm In Abia State (A Case Study Of Guinness Plc, Aba)

ABSTRACT The study examined the Application of Sales Promotion and Personal Selli

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metropolis, Abia State.

ABSTRACT This research work was initiated to evaluate consumers' preferences for

Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc

ABSTRACT The use of sales promotion is becoming one of the most fashionable marke

Market Segmentation As An Effective Marketing Strategy Of Cosmetic Products In Abia State (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT This research work examined market segmentation as an effective marketin

Marketing Research As A Tool For increased Profitability In Soft Drink Industry, (A Study Of Nigerian Bottling Company Plc. Owerri)

ABSTRACT This study was focused on marketing research as a tool for increased pro

Relevance Of Packaging On The Marketing Performance Of Cosmetic Product (A Study Of Pz Cussons (Nig.) Plc)

ABSTRACT Relevance of packaging on the marketing performance of a cosmetic produc

Analysis Of Women Participation On Food Crop Marketing In Abia State, Nigeria

ABSTRACT The study was on the analysis of women participation in food crop market

Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State

ABSTRACT This research work is talking about the influence of packaging on the pu

Effect Of Political Marketing Strategy On Sustainable Democracy And Good Governance In Abia State, Nigeria

ABSTRACT The study examined the role of political marketing and communication str

The Effect Of Product Distribution Strategies On Performance Of Pz Cussons Nigerian Plc.

ABSTRACT The research perform focused on the effect of product distribution strat

Impact Of Advertising On Sales Of Selected MTN Communication Products In Abia State, Nigeria

ABSTRACT The study examined the impact of advertising on sales of selected MTN Co

Strategic Market Orientation And Marketing Performance Of Selected Insurance Firms In Nigeria

ABSTRACT The research is on strategic market orientation and marketing performanc

The Influence Of Advertisement On Consumers Purchase Of Beverages (A Study Of Unilever Nig. Plc) Aba, Abia State

ABSTRACT The Influence of Advertisement on Consumer Purchase of Beverages (A stud

Evaluation Of The Effect Of Product Repackaging On The Performance Of Selected Firms In Nigeria

ABSTRACT The study is an evaluation of the effect of product repackaging on the p

Effect Of Innovation Development On Consumer Patronage Of Flour-Based Products In Abia State, Nigeria

ABSTRACT The examination of the effect of innovation development on consumer patr

Effects Of Billboard Advertising On Consumer Preference For Toilet Soap (A Study Of Umuahia Metropolis)

ABSTRACT The study investigated "Effect of billboard advertising on consumer pref

Behavioural Model On The Adoption Of Ict In The E-wallet Programme For Farmers By The Federal Government

ABSTRACT This study assesses the effectiveness of the usages of mobile phones bas

Effects Of Packaging On The Buying Behaviour Of Instant Noodle Consumers' In Anambra State, Nigeria

ABSTRACT In nowadays competitive environment, the role of packaging has changed d

Analysis Of Price Differentials In The Marketing Of Selected Agricultural Produce In Abia State, Nigeria

ABSTRACT The study was designed to analyze price differentials in the marketing o

Novelty And Brand As Causal Determninant Of Consumers Buying Behaviuor In Abia State

ABSTRACT Novelty and brand are powerful assets that must be carefully developed,

Marketing Performance Measurement In The Service Industry In Nigeria (A Study Of Mtn And Glo)

ABSTRACT Marketing Performance is a construct that helps to determine the status

Influence Of Information Technology In Marketing Of Bank Services (A Case Study Of Diamond Bank Plc In Umuahia Metropolis)

ABSTRACT This research work looked at the influence of information technology in

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metroplois, Abia State.

ABTSRACT This research work was initiated to evaluate consumers' preferences for