Michael Okpara University
Works by this Author
EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFIT PERFORMANCE OF SELECTED COMPANIES IN ABIA STATE (A CASE STUDY OF PZ AND UNILEVER NIGERIA PLC)
ABSTRACT This project work is done to know the effects of corporate Social respon
PRICING STRATEGY AND ITS EFFECT ON SALES PERFORMANCE A STUDY OF CHEMLAP NIGERIA LIMITED, ABA.
ABSTRACT The main purpose of this study is to analyze the pricing strategy and it
THE CAUSES OF PRODUCT FAILURE IN NIGERIAN MARKET (A CASE STUDY OF GULDER-MAX)
ABSTRACT This research, on causes of product failure in Nigerian market: A study
APPLICATION OF MARKETING CONCEPT AND GROWTH OF COMMUNICATION RETAIL ENTERPRISE (A STUDY OF SELECTED RETAILERS IN ABA)
ABSTRACT Customer satisfaction and profitable business practices has become a pri
EFFECT OF PRODUCT INNOVATION ON THE DEVELOPMENT OF SELECTED COMPANIES IN ABA, ABIA STATE (A STUDY OF PZ NIGERIAN PLC. AND UNILEVER NIGERIAN PLC.)
ABSTRACT Product innovation has contributed immensely in the performance of many
THE EFFECT OF BRANDING ON CONSUMER PATRONAGE OF TOILET SOAP (A STUDY OF PZ CUSSONS NIGERIA PLC ABA ABIA STATE)
ABSTRACT This research work examined The Effect of Branding on Consumer Patronage
ASSESSMENT OF THE IMPACT OF COMMERCIAL BANKS IN FINANCING SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA: 1997-2006 (A STUDY AREA OF UMUAHIA NORTH LOCAL GOVERNMENT AREA,) ABIA STATE
ABSTRACT Assessment Of The Impact Of Commerci
EFFECT OF PRODUCT BRANDING ON CONSUMER PREFERENCE IN THE COSMETIC INDUSTRY (A STUDY OF PZ CUSSONS NIGERIA PLC ABA, ABIA STATE)
ABSTRACT This work looks into the effects of products branding in consumer prefer
EFFECT OF INTERNAL CONTROL ON FRAUD PREVENTION IN BANKS IN ABIA STATE (A CASE STUDY OF ECOBANK PLC)
ABSTRACT This is a gross sectional survey research which aim is to examine
DETERMINANTS OF PURCHASE BEHAVIOUR AND CONSUMPTION PATTERNS FOR TOILETRIES AMONG HOUSEHOLDS IN RIVERS STATE NIGERIA
ABSTRACT This study focused on the determinants of purchasing behavior and consum
CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE IN SUPER MARKET IN PORT HARCOURT
ABSTRACT The study examined Customer Relationship Marketing and Marketing Perform
RELEVANCE OF INFORMATION TECHNOLOGY TO THE MANAGEMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA (CASE STUDY OF CARDCEENTER NIGERIA LIMITED, LAGOS NIGERIA)
ABSTRACT This project work studied the relevance of Information Technology (IT) t
APPRAISAL OF THE MARKETING AND DEVELOPMENT OF LAUNDRY AND DRY CLEANING INDUSTRY (A STUDY OF SELECTED FIRMS IN ENUGU, ENUGU STATE)
ABSTRACT The study is the marketing and the development of laundry and dry cleani
APPRAISAL OF FINANCIAL REGULATION AND ACCOUNTABILITY IN NIGERIA PUBLIC SECTOR (A STUDY OF SELECTED MINISTRIES IN ABIA STATE)
ABSTRACT Nigeria is the sixth largest producer 
SOCIO-ECONOMIC DETERMINANT OF CONSUMER CHOICE ON FOREIGN MADE LEATHER AMONG HOUSEHOLD IN URBAN AREAS OF ABIA STATE, NIGERIA
ABSTRACT The study analyzed the socio-economic determinant of consumer choi
ASSESSMENT OF THE DEVELOPMENT OF ACCOUNTING PRINCIPLES AND STANDARDS IN NIGERIA: CHALLENGES AND PROSPECTS
ABSTRACT This study provides the framework &n
ANALYSIS OF COSTS AND RETURNS OF BEEF MARKETING IN UMUAHIA METROPOLIS – ABIA STATE.
ABSTRACT The main objectives of the study analysed the costs and returns of beef
AN APPRAISAL OF LOCAL GOVERNMENT ACCOUNTING SYSTEM AND FUND MANAGEMENT IN NIGERIA (A STUDY OF SELCTED·L.G._A IN ABIA STATE)
ABSTRACT Ineffective revenue generation in the 
IMPLICATIONS OF CUSTOMER SERVICE ON CUSTOMER LOYALTY IN THE NIGERIAN BANKING INDUSTRY. (A CASE OF FIRST BANK NIGERIA PLC, UMUAHIA, ABIA STATE)
Abstrtact This research “Implication of Customer Service on Customer Loyalty” A s
EVALUATION OF COSTING SYSTEM IN SMALL AND MEDIUM ENTERPRISES (A STUDY OF SELECTED SME'S)
ABSTRACT It is axiomatic that continuous existence of all business co