Michael Okpara University
Works by this Author
COMPARATIVE ANALYSIS OF CONSUMER PERCEPTION OF ADVERTISED AND NON-ADVERTISED BRANDS IN ABIA STATE, NIGERIA
ABSTRACT The study was carried out to examine the comparative analysis of consume
REGULATED DRUG MARKETING AS A TOOL FOR CONSUMER PROTECTION IN IKOT EKPENE, AKWA IBOM STATE A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY IKOT EKPENE
Background of Study Consumer protection is more and more becoming a topical issue
EVALUATION OF CUSTOMERS SATISFACTION ON ROAD TRANSPORTATION MANAGEMENT (A CASE STUDY OF PEACE MASS TRANSIT, PEACE PARK BY UMUWAYA ROAD, UMUAHIA, ABIA STATE.)
ABSTRACT Road Transportation was viewed by the researcher as a sine qua non in th
THE INFLUENCE OF INTERIOR DECORATION ON CUSTOMER’S PERCEPTION OF HOTELS IN UYO, AKWA IBOM STATE, NIGERIA
ABSTRACT This work evaluated the influence of interior decoration on customer per
PACKAGING AS A COMPETITIVE TOOL IN MARKETING OF CONSUMER GOODS IN ABIA STATE (A CASE STUDY OF PZ CUSSONS NIG. PZ. ABA)
TABLE OF CONTENTS Title page i Declaration Certification Dedication iv Acknowledg
DETERMINANTS OF PERFORMANCE AMONG BAKERY INDUSTRIES IN ABA METROPOLIS OF ABIA STATE, NIGERIA
ABSTRACT The study examined the determinants of performance (profitability) an th
IMPACT OF THE ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) TO FINANCIAL REPORTING IN NIGERIA (A STUDY OF A SELECTED BANK)
ABSTRACT This study evaluates the impact of t
APPRAISAL OF INTERNAL CONTROL SYSTEM AS A MEANS OF FRAUD DETECTION AND ERROR MINIMIZATION IN A MANUFACTURING FIRM (A CASE STUDY OF PZ CUSSONS AHA)
ABSTRACT This research work is aimed at determining the nature&
RELEVANCE OF PRICING DECISION ON ACHIEVING RETAIL MARKET GROWTH IN OWERRI METROPOLIS, IMO STATE, NIGERIA.
ABSTRACT The study, relevance of pricing decision on achieving retail market grow
ASSESSING LIQUIDITY AND PROFITABILITY OF THE NIGERIAN BANKS (A STUDY Of GUARANTY TRUST BANK PLC)
ABSTRACT This study has assessed the liquidity and profitability 
DETERMINANTS OF MARKETING EFFICIENCY AMONG RESTAURANT OPERATORS IN ABIA STATE, NIGERIA.
ABSTRACT This study was envisaged to assess the determinants of marketing efficie
MEASURING COPERATE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA: USING ACCOUNTING RATIOS (A SURVEY OF SELECTED FIRMS)
ABSTRACT· This research work was designed&nb
EFFECT OF MARKETING RESEARCH ON THE PERFORMANCE OF SMALL SCALE ENTERPRISES IN ABIA STATE
ABSTRACT Marketing information and its reliance is designing marketing strategy h
EFFECT OF FINANCIAL MISAPPROPRIATION ON THE DEVELOPMENT AND SUSTAINABILITY OF NIGERIAN PUBLIC SECTOR (A CASE STUDY OF INI LOCAL GOVERNMENT COUNCIL OF AKWA IBOM STATE)
ABSTRACT Effect of Financial Misappropriatio
USES OF FINANCIAL ANALYSIS AS A TOOL FOR ASSESSING CORPORATE PERFORMANCE (A CASE STUDY OF SELECTED COMPANIES).
ABSTRACT The purpose of this research project was to find out how uses of financi
THE APPLICATION OF MARKETING CONCEPT IN THE AGRICULTURAL SECTOR IN SELECTED FARMS IN IMO STATE, NIGERIA.
ABSTRACT This research work emphasized on the concept in the agricultural s
PROBLEMS AND PROSPECTS OF ACCOUNTABILITY IN LOCAL GOVERNMENT ADMINISTRATION.(A STUDY OF UMUAHIA NORTH)
TABLE OF CONTENT TITLE PAGE
EFFECT OF COST CONTROL AND COST REDUCTION TECHNIQUES ON FIRM FINANCIAL PERFORMANCE IN NIGERIA (A STUDY OF SELECTED MANUFACTURING FIRM)
ABSTRACT This study is centered on 
EFFECT OF EFFICIENT SALES MANAGEMENT ON THE PERFORMANCE OF FIRMS (A STUDY OF NIGERIAN BREWERIES PLC ENUGU)
ABSTRACT This research work is a very crucial study for the entire Nigeria
STRATEGIES FOR ENHANCE INDUSTRIAL MARKETING EFFICIENCY, TECHNOLOGY BASED APPROACH (A CASE STUDY OF SACLUX PAINT LIMITED)
ABSTRACT The study examined the strategies for enhanced industrial marketing effi