The Influence Of Loyalty Programs On Retention Of Visafone Customers In Umuahia

ABSTRACT

This work focused on the Influence of Loyalty Programs on Retention of Visafone Customers in Umuahia. In order to carry out this work, both primary and secondary data were used. Primary is basically the Questionnaire and secondary data includes abstracts from published and unpublished works like flyers, handbills, publications, Library, internet and so on. The data was however analyzed with the help of tables and simple percentages.  The technique used for testing the hypothesis was the regression analysis technique. Findings proved that customer loyalty programs breed customer retention and this yields profits to the Company.  So it was recommended among other things that organizations should adopt using a well-organized loyalty programs so as to maximally satisfy their customers in order to retain their loyalty and continuous patronage which translates to high profit margin.