The Impact Of Sales Promotion On The Sales Of Unilever Plc Products In Aba, Abia State Nigeria (2000-2005)

Authors: NMONWU DIAMNA ONONEZE | Marketing Projects 77 pages 14,851 words

Subscribe to read and download this work.

ABSTRACT

Modern marketing calls for more than just the development of a good product. Pricing and accessibility is of' importance too. Companies try to adopt series of techniques to promote their goods and services in the global market. These global markets are characterized by stiff and intense competition. For a company to survive in this kind of market and achieve its sales objectives,. it must have to communicate with the present and potential customers.

Share this work