THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE

ABSTRACT

Given  the increasingly  important and influential role that corporation's  area playing    in   society,   this   reviews   considers   the   contrasting   arguments surrounding  the  extent  to  which  a  well-designed   and·  implemented   CSR program will impact on corporate  performance.  An exact definition  of CSR is   elusive  and  opinions   vary  CSR  has  been  defined  as  a  function  that transcends   but includes  making  profits,  creating jobs  and producing  goods and  services.  Therefore,   this  paper  critically   reviews   and  analyses   the empirical and theoretical  literature relating to CSR programs  and impact on corporate  performance  in doing so, the researcher  obtained information  and. data relating to subject matter which include primary  and secondary data. Primary  data was collected through the use of questionnaire  distribution  and interviews   conducted  with  the  respondents.   Questionnaires   administered. were  150 out of which  120 were returned.  A contingency  table was.  drawn from   the  total  responses   received    to  measure   the  total   views   of  the respondents  and the percentages  derived.   The secondary data was collected from the  Annual  financial  report  of Diamond  Bank  PLC  Okpara  Avenue Branch  Enugu   S tare  for  a  period   of  5   years;   other  materials   include textbooks,  Journals  and published  articles  on the  internet.  In the analysis of the secondary data,  the Pearson's  product  moment correlation  (PPfyfC) and simple   regression  model  was  used.   The  researcher·   after  the  analysis  and int~rpretation  was convinced that Corporate Organization  in Nigeria actually carries  out their  social  responsibility   and  also the areas/  approaches  being. adopted  by those  firms.  The researcher  was also  convinced  that corporate social    responsibility    does  not  have  much  positive   impact  on  short  term financial  performance  of an organization;   it does offer remarkable long-term

fiscal  advantages  and improves the long term financial performance

TABLE  OF CONTENT

CHAPTER ONE:          INTRODUCTION                                        1

1.1  BACKGROUND   OF THE STUDY                                                     2

1.2  STATEMENT  OF PROBLEMS                                                            3

1.3  OBJECTIVES  OF THE STUDY                                                          5

1.4  RESEARCH  QUESTIONS                                                                    5

1.5  STATEMENT  OF HYPOTHESIS                                                         6

1.6  SCOPE AND COVERAGE  OF THE STUDY                                   6

1.7  LIMITATIONS   OF THE STUDY.                                                       6

1.8     SIGNIFICANCE   OF THE STUDY                                                  7

CHAPTER TWO:         REVIEW OF RELATED LITERATURE

2.1     INTRODUCTION                                                                                 9

2.2     CORPORATE   SOCIAL  RESPONSIBILITY    (CSR)  CONCEPTUAL DEFINITIONS                                                                                      9

2.3     OBLIGATIONS   OF BUSINESS  CORPORATION                        12

  2.4     APPROACH TO CORPORATE SOCIAL RESPONSIBILITY (CSR)        16 

2.5      CORPORATE  PERFORMANCE                                                       17

2.6     MEASURES  OF CORPORATE  PERFORMANCE                        18

2.7     IMPACT  OF CSR ON ORGANIZATIONAL

PERFORMANCE                                                                                 31

CHAPTERTHREE:RESEARCH METHODOLOGY AND DESIGN

3.1 ﾿ RESEARCH  DESIGN ﾿ 35

3.2 ﾿ AREA  OF THE STUDY ﾿ 35

3.3 ﾿ POPULATION   OF THE STUDY ﾿ 35

3.4 ﾿ SAMPLE/SIZE  AND SAMPLING  TECHNIQUE ﾿ 36

3.5 ﾿ INSTRUMENTS   FOR DATA  COLLECTION ﾿ 36

3.5.1 ﾿ QUESTIONNAIRES ﾿ 37

3.5.2 ﾿ SECONDARY  DATA ﾿ 37

3.6 ﾿ VALIDITY  AND PELIABILITY ﾿ 37

3.7 ﾿ DATACOLLECTIONPROCEDURE ﾿ 37

3.8 ﾿ DATA  ANALYSIS  TECHNIQUE ﾿ 38

3.8.1 ﾿ DESCRIPTIVE   STATISTICS ﾿ 38

3.8.2 ﾿ PEARSON'S   PRODUCT  MOMENT  CORRELATION ﾿ 38

3.8.3 ﾿ SIMPLE REGRESSION   ANALYSIS ﾿ 39

CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA

4.1 ﾿ DATA PRESENTATION   AND ANALYSIS ﾿ 41

4.2 ﾿ PRESENTATION   OF DATA ﾿ 41

4.3 ﾿ HYPOTHESIS   TESTING ﾿ 65

4 .3 .1 ﾿ TESTING  FOR RELATIONSHIP   BETWEEN CSR COST AND COOPERATE  PERFORMANCE ﾿ 65

CHAPTER  FIVE

Summary  of findings, Conclusion,  and Recommendation

References