Physical Distribution Management For Competitive Advantage (Study Of Firms In The Soft Drink Industry In Nigeria)

ABSTRACT

As a marketing mi element (new pro development and management. pricing and promotion policies), distribution policy means strategic decision concerning channels management, physical distribution, relationships between business partners: manufacturers, wholesalers, retailers, sales re preventatives and the likes. All these decisions affect not only the marketing costs but the Whole organization efficiency and influences the consumers needs satisfaction level. Because of  global changes in business environment.. it IS now becoming strategic imperative of economic organizations to address the management of' the distribution function in general and in particular to device channel strategies which gain them access. coverage, representation in the market place. Initially. physical distribution" as a term was used to describe the physical movement of products from their point of origin to the ultimate  consumer