Marketing Of Library And Information Services In Public Libraries (The Case Of Abia State Library Board):- Njoku Mary U

ABSTRACT

The study investigates the ‘Marketing ofLibrary and Information Services in Public Libraries: The case ofAbia state Library Board, Nigeria. The specific objectives ofthis study are; identify library and information services offered in Abia State library board, identify the needs for marketing of library and information services in public libraries, inquire the competencies required of librarians in the marketing of library and information services in public libraries, examine thefactors affecting marketing oflibrary and information services in Abia State Library Board, identify strategiesfor effective marketing oflibrary and information services in the library. The descriptive survey design was adoptedfor the study, thepopulation ofthis study will comprise ofall the staffs ofAbia state Library Board, which is 113, the entirepopulation will be used, there will be no sampling because thepopulation is small and accessible. The data collection instrument that will be used in this study will be questionnaire, the data collected will be analyzed with descriptive statistics ofpercentage, mean scores and standard deviation. The criterion mean for this study is 2.5. Hence means response equal to or above the criterion mean (2.5) denotes acceptance level