Marketing Of Library And Information Services In Public Libraries (The Case Of Abia State Library Board)

ABSTRACT

The study investigates the ‘Marketing of Library and Information Services in Public Libraries: The case of Abia state Library Board, Nigeria. The specific objectives of this study are; identify library and information services offered in Abia State library board, identify the needs for marketing of library and information services in public libraries, inquire the competencies required of librarians in the marketing of library and information services in public libraries, examine the factors affecting marketing of library and information services in Abia State Library Board, identify strategies for effective marketing of library and information services in the library. The descriptive survey design was adopted for the study, the population of this study will comprise of all the staffs of Abia state Library Board, which is 113, the entire population will be used, there will be no sampling because the population is small and accessible. The data collection instrument that will be used in this study will be questionnaire, the data collected will be analyzed with descriptive statistics of percentage, mean scores and standard deviation. The criterion mean for this study is 2.5. Hence means response equal to or above the criterion mean (2.5) denotes acceptance level.