Impact Of Sales Promotion On Tile Sales Of Unilever Plc Products. In Aba, Abia Sta'ie. Nigeria (2000-2005)

Authors: NMONWU, DIANA ONONEZE | Marketing Projects 75 pages 14,976 words

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ABSTRACT

 The study was carried out to identify the impact of sales promotion has on the level of sales of unilever Plc products in Aba, Abia State. in carrying out (Ike research, certain problems were formulated that might necessitate the use of sales pF(.)motiofl or hamper the effective utilization of the tool. Problems that included the decline in the sales volume of the compaines sales, the inability to effectively and efficiently design a sales, promotion campaign and the choice of one tool from the numerous tools open to the company.

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