Effectiveness of Information Service Delivery through Marketing of Library Resources and Services:- Amaoge Dorathy A

Abstract

 This study examined be effectiveness of information service delivery through marketing of D„ra^ res°urces and services. A descriptive survey design was used for the study with a f P atlOn °f library staff. Complete census was adopted as the entire population was used dat 6 Study- The instrument for data collection was structured questionnaires. In analyzing the find’ descr’Pt*ve statistics such as percentages, mean and frequency tables were used. The Un’ t’le studY showed that the library services that are available for marketing in the (je]j erSIty bbrary include lending services, reservation services, interlibrary loan, document ery services, current awareness services amongst others. The study also revealed that the th t j^nts showed mixed attitude towards marketing of information. Findings also discovered oitferent methods are used in marketing of library information resources and services which ges from exhibition and display, organizing trainings, seminars and workshop, media release Ough radio and television amongst others. The findings equally showed that the problems eff* . nS against marketing of library information resources and services include lack of Active communication between librarians and users, inadequate fund, lack of facilities to t ?ket library resources and services, network problem andpoor access to information Uh . l°gyarnongst others. It was recommend that more funds be allocated to developing raries by the parent organization, that library management should expose librarians to library services through trainings, conferences, seminars, workshop and symposiums to |j^at fac