Effective Pricing Strategy For Marketing A New Product (A Study Of Nigeria Breweries, Aba, Abia State):- Omokanye Abolarin D

ABSTRACT

This research project examines the effective pricing strategy for new products a study of Nigerian Breweries. The population for this study consisted of members ofstaff of Nigerian Breweries Aba. Random sampling technique was used in the study where members of staff of the Nigerian Breweries and issued with questionnaires. Primary data collection instrument that was used was questionnaire. The data collected was then analyzed with Simple Descriptive Statistics (SDS) and the information generated was presented in form of figures and tables. The researcher found out that there was strong positive significance for the impact of effective pricing strategy on new product. The researcher therefore concluded that Nigerian Breweries should focus more of its effort on pricing strategy because there was a significant level of effect of pricing strategy on new products.