Effect Of Product Differenciation In Achieving Sustained Organizational Growth In A Competitive Marketing Environment (A Study Of Starline Nig. Ltd Aba):-

ABSTRACT

This research studies the effect of product differentiation in Achieving Sustained Growth in a Competitive Marketing Environment. It's focused on the cosmetics industry using Starline Nigeria Limited as a study To achieve this task, this study is divided into five (5) chapters, not only for intensive study but also for better understanding of the information users. Chapter one focuses on the introduction aspect of this work, which includes the purpose of the study, objectives of the study, statement of problems and hypothesis to be vested.