Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc)

ABSTRACT

This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising on consumer choice. The study adopted the survey research design using questionnaire in eliciting information from the respondents. The data was analyzed using the correlation coefficient statistical and the simple percentage model. Upon the analysis of data, the following conclusions were drawn to answer the research question. On the basis of the above findings, it was regardless of what services or product a firm offers to building and sustaining competitive advantage which should be a vital part of the firms competitive strategy.