Acceptability Rate Of E-Marketing Practices And Environmental Problems In The Selected Rural Areas Of Abia State Nigeria...

ABSTRACT

The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price, e-payment, e-display an environmental problems. The study adopted simple random sampling techniques. 134 questionnaire were distributed to the respondent is the same selected rural areas in Abia. Descriptive survey method was adopted. It was discovered that factor such as level of income, poor network coverage, power supply contributed to the slow rate of e-marketing in rural areas. It is recommended that rural dweller should be well educated on the practice of e-marketing and its important.