ABSTRACT

This paper considers the contrasting arguments about the extent to which a well- designed and implemented CSR program will impact on corporate performance. An extracted definition of CSR is elusive and opinions vamy. CSR has been defined as a function that transcends but includes making profits, creating jobs and producing goods and services. Therefore, this paper critically reviews and analyses the empirical and theoretical literature relating CSR programs and impact on corporate performance in doing so, the researcher obtained information and data relating to subject matter which includes. primary and secondary data. Primary data was collected through the use of questidlitlaire distribution and interviews conducted with the respondents. Questionnaire administered were 150 out of which 120 were returned. A contingency table was drawn from the total responses received to measure the total views of the respondents and the percentages derived. The secondary data was collected from the Annual financial report of Diamond Bank Plc for the period of 5 years; other materials include textbooks, journals and published articles on the internet. In the analysis of the secondary data, the Pearson's Product Moment Correlation (PPMC) and simple regression model was used. The researcher is also convinced that corporate social responsibility does not have much positive impact on short term profitability of an organization; It does offer remarkable long term fiscal advantages and improves the long term profitability.