The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State

EZE INNOCENT ONYEKACHI | 65 pages (11416 words) | Projects

ABSTRACT

The study examines the application of celebrity endorsement as a promotional strategy in Hospitality operation. The main objective of this work is to determine the influence of celebrity endorsement as a marketing strategy in Hospitality organization in Umuahia, Abia State. A survey method which involved the use of questionnaire to gather relevant data was used. The data was analysed using simple percentage method. The finding of the study revealed among others the influencing factors and the possible benefits accruable from using celebrity endorsement as a promotional strategy in Hospitality operation. In view of the findings, recommendations were made.

Overall Rating

0.0

5 Star
(0)
4 Star
(0)
3 Star
(0)
2 Star
(0)
1 Star
(0)
APA

EZE, O (2021). The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State. Mouau.afribary.org: Retrieved Nov 23, 2024, from https://repository.mouau.edu.ng/work/view/the-application-of-celebrity-endorsement-as-a-promotional-strategy-in-hospitality-operation-in-umuahia-abia-state-7-2

MLA 8th

ONYEKACHI, EZE. "The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State" Mouau.afribary.org. Mouau.afribary.org, 17 Nov. 2021, https://repository.mouau.edu.ng/work/view/the-application-of-celebrity-endorsement-as-a-promotional-strategy-in-hospitality-operation-in-umuahia-abia-state-7-2. Accessed 23 Nov. 2024.

MLA7

ONYEKACHI, EZE. "The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State". Mouau.afribary.org, Mouau.afribary.org, 17 Nov. 2021. Web. 23 Nov. 2024. < https://repository.mouau.edu.ng/work/view/the-application-of-celebrity-endorsement-as-a-promotional-strategy-in-hospitality-operation-in-umuahia-abia-state-7-2 >.

Chicago

ONYEKACHI, EZE. "The Application Of Celebrity Endorsement As A Promotional Strategy In Hospitality Operation In Umuahia, Abia State" Mouau.afribary.org (2021). Accessed 23 Nov. 2024. https://repository.mouau.edu.ng/work/view/the-application-of-celebrity-endorsement-as-a-promotional-strategy-in-hospitality-operation-in-umuahia-abia-state-7-2

Related Works
Please wait...