ABSTRACT

This study on the influencing factors that lead Nigerian medical tourist to choose hospitals abroad as medical tourism destination. The specific objectives were to; identify who is a medical consumer/tourist; identify the problem why Nigerians go abroad for medical care; identify the travel motivation (push and pull) factors of Nigerians seeking healthcare abroad; identify the benefit of having our medical care in Nigeria; The study revealed that there are reasons for there are reasons Nigerian medical tourists choose going abroad as medical tourist destinations. Demographic analysis of members if the National assembly along gender lines shows more female population registering 52.4%. The study also showed that there are more unmarried people in relation to married, widowed or divorced people. Single segment was registered 52.7% of the sample studied. It was also revealed that top government officials are viewed as tourists in relation to lecturers students and farmers, the top government officials segment was registered 81.1% of the sample studied. From the study it was revealed that access to latest medical care, absence of world class hospitals and diagnostic centres and low technology in medical equipment’s here in Nigeria, as the reasons why Nigerians travel abroad to seek medical care. The study also revealed that hospitals abroad have international accreditation, provides high technology medical equipment’s, fast services and outstanding patient care, provides professional doctors as well as hospital nurses and staff as motivational factors that affect their choice of travelling abroad for medical care. The study also discovered that the medical system in Nigeria as evaluated by the respondents is not encouraging.

TABLE OF CONTENT

Title page i

Declaration ii

Certification iii

Dedication iv

Acknowledgement v

Table of Content vi

List of Tables ix

Abstract x

CHAPTER ONE

INTRODUCTION

1.1   Background of The Study 1

1.2 Statement Of The Problem 2

1.3 Objectives Of The Study 2

1.4 Research Questions 3

1.5 Significance Of The Study 3

1.6 Scope Of The Study 4

1.7 Limitations Of The Study 4

1.8 Definition Of Terms 5

CHAPTER TWO

LITERATURE REVIEW

2. 1    Conceptual Frame Work 6

2.1.1 The Concept of Influencing Factors For Choice Of Medical 

Tourism Destination. 6

2. 1. 2  The Marketing Mix in Medical Tourism Industry 8

2.1.2.1 Product 8

2.1.2.2 Price 9

2.1.2.3 Place 10

2.1.2.4 Promotion 10

2. 1. 3 Consumers / Customer Satisfaction 11

2.1.4 Medical Tourism in Various Countries Worldwide 11

2.1.4.1 United States of America 11

2.1.4.2 Mexico 12

2.1.4.3 India 13

2.1.4.4 Singapore 14

2.1.4.5 Malaysia 14

2.1.4.6 Nigeria 15

2.1.5 Top Reasons Why Medical Tourism is Popular 16

2.1.5.1 Price 16

2.1.5.2 Access to the latest medical technology 17

2.1.5.3 No Wait-lists 17

2.1.5.4 Travel Intermediaries 18

2.1.5.5 Access To Information 18

2.1.6 Choice of International Medical Facility 18

2.1.6.1 Cost 18

2.1.6.2 Hospital Accreditation / Infrastructure 19

2.1.6.3 Quality of Care 19

2.1.6.4 Physician Training 19

2.2    Theoretical Frame Work 20

2.2.1 Theory Of Motivation 20

2.2.2 Push and Pull Motivation Factors 20

2.2.1.2 Push and Pull Relationship 22

2.2.3 Perceived Destination Image 23

2.2.4 Perceived Quality 25

2.2.5 Perceived Value 26

2.2.6 Overall Satisfaction 27

2.2.7 Behavioral Intention 29

2.2.8 Relationship Of Perceived Quality, Perceived Value, Overall Satisfaction and 

Behavioral Intention 30

2.3 Empirical Studies 35

2.4 Summary Of Reviewed Literature 38

CHAPTER THREE

MATERIALS AND METHODS

3.1 Research Design 40

3.2 Area Of The Study 40

3.3 Population For The Study 41

3.4 Sample And Sampling Technique 41

3.5 Instrument For Data Collection 42

3.5.1 Data Source 42

3.6 Validation Of The Instrument. 42

3.7 Data Collection Techniques. 42

3.8 Reliability Of The Instrument 43

3.9 Data Analysis Techniques. 43

CHAPTER FOUR

DATA PRESENTATION, INTERPRETATION AND ANALYSIS

4.1 Socio Economic Characteristics the Respondents 44

4.2 Who is a Nigerian medical tourist 47

4.3 Why do Nigerian travel abroad to seek medical care? 48

4.4 What are the Travel Motivations (Push And Pull Factors) 50

4.5 What are the benefits if having our health care in our country 52

4.6 What are the benefits if having our health care in our country 53

CHAPTER FIVE

SUMMARY CONCLUSION AND RECOMMENDATION

5.1 Summary 55

5.2 Conclusion 56

5.3 Recommendation 57

REFERENCES

APPENDIX 1

LIST OF TABLES

Table 1: Distribution According To Nationality 44

Table 2: Distribution According Gender 44

Table 3: Distribut2ion According to Age 45

Table 4: Distribution According Marital Status 45

Table 5: Distribution according to Occupation 46

Table 6: Distribution of respondents according to religion 47

Table 7: Distribution of respondents according to the frequency of visit 47

Table 8: Nigerian medical tourist? 47

Table 9: Reasons  Nigerian travel abroad to seek medical care? 48

Table 10a: Product as a Travel Motivation 50

Table 10b: Place as a Travel Motivation 51

Table 10c: Price as a Travel Motivation 52

Table 10d: Promotion as a Travel Motivation 52

Table 11 What are the benefits if having our health care in our country 53