ABSTRACT

This research work Automated Online Marketing System is aimed at establishing a reliable and efficient online marketing system. It is also aimed at developing an online marketing system that will go a long way in boosting the visibility and efficient in the transaction of any organization. This research work was done to overcome the setbacks ofthe existing system and enhance the efficient running of online marketing system. As web based application, the research work was designed with ASP.net using Visual Basic programming language and Microsoft Access as the database in designing, coding and developing the system software package that can promote a trendy way for people to perform shopping for consumer products. In the current business around the world, most of organizations tend to expand their market channels towards online market, aiming for increasing income, awareness and reliability. With capability of worldwide connection and convenient access, Internet is the most preferred media used by companies to serve this purpose. Of course, it facilitates online technology which is used to achieve online business development. At present, the growth rate of E-commerce is high due to the expansion of businesses towards online market and also a powerfill tool in the economic growth of developing countries. While there are indications ofEcommerce patronage among large firms in developing countries, there seems to be little and negligible use of the internet for commerce among small and medium sized firms E-commerce promises better business for sustainable economic development for developing countries