Social & Management Sciences

Product Innovation As A Survival Strategy In A Competitive Industry; A Study Of Pz Cussons Aba

ABSTRACT Product innovation as survival strategy In competitive industry, using P

Impact Of Policy Formulation As A Tool For Ensuring Organizational Effectiveness. (A Study Of Guinness Nigeria Plc Aba)

Abstract The study focused on the impact af pa/icy formulation as a taal for ensu

Effect Of Information Technology On The Performance Of Banks: A Study Of Diamond Bank Nigeria Plc, Abia State.

ABSTRACT  This paper examined the effect of Information Technology on the Pe

Effect Of Direct Taxation On Economic Growth Of Nigeria

Abstract The study examined the effect of direct taxation on economic growth of N

Effect Of Sales Promotion On The Performance Of Champion Brewery Uyo, Akwa Ibom State, Nigeria

ABSTRACT The study investigated on the effect of sales promotion on the performan

Eefect Of Internal Auditing On Nigeria Public Sector Management (A Study Of Abia State Ministry Of Finance)

ABSTRACT The study investigated the effects of internal audit in Nigeria public s

Effects Of Work-Life Balance On Employees Productivity

ABSTRACT This research work is titled "Effect Of Work-Life Balance On Employees P

Advertising And Consumer Purchase Behaviour Of Locally Made Footwears In Port-Harcourt, Rivers State

ABSTRACT The study is on advertising and consumer purchase behavior on locally ma

Effect Of Sales Force Motivational Techniques On Sales Force Performance In A Manufacturing Company (A Study Of Pz Industry Plc)

ABSTRACT This research work the effects of sales force motivation techniques on s

Volatility Clustering, Leverage Effects, Risk Of Stock Returns And News Arrival In West African Emerging Markets: Evidence From Abidjan, Ghana And Nigeria

ABSTRACT Understanding the stock return volatility in emerging markets especially

Customer Relationship Marketing And Customer Loyalty In Diamond And First Bank Plc South East Nigeria

ABSTRACT The study examined the effect of customer relationship marketing on cust

Financial ratios and stock market prices Of quoted deposit money banks in Nigeria

ABSTRACT This study examined the influence of financial ratios on stock market pr

Effect Of Promotion On Customer Patronage Of Selected Electronic Products In Abia State, Nigeria

ABSTRACT This study examined the “Effect of promotion on customer patronage of se

Packaging In Product Concept Development And Positioning: A Study Of Selected Firms In The Food And Beverage Industry In Nigeria

ABSTRACT This study examined the role of packaging in product concept development

Effects Of Service Quality On Customer Satisfaction (A Study Of First Bank And Access Bank Plc) In Umuahia Metropolis Abia State, Nigeria

ABSTRACT This research work concentrated on the effect of service quality on cust

Export Positioning Strategies And Marketing Performance Of Selected Agro-Allied Firms In South – South, Nigeria

ABSTRACT This study examined the influence of export positioning strategies on ma

Effect Of Bank Consolidation Management On Organizational Effectiveness (A Study Of Selected Deposit Money Banks In South East Nigeria)

ABSTRACT The study focus on Effect of Bank Consolidation Management on Organizati

Logistics Management Practices And Marketing Performance Of Rice Distributors In Abia State, Nigeria

  ABSTRACT The rice industry in Abia state is growing exponentially, it is y

Effect Of Relationship Marketing On Customers’ Retention In Nigeria Bottling Company, Owerri, Imo State, Nigeria

ABSTRACT   The purpose of this study was to investigate the effect of relati

Impact Of Commercial Banks Credit On Industrial Growth In Nigeria

ABSTRACT This study examined the impact of commercial banks credit on industrial

Effects Of Banks’ Marketing Strategies On Deposit Mobilization [A Study Of Selected Commercial Banks]

ABSTRACT This study examined the effect of banks’ marketing strategies on deposit

Impact Of Foreign Direct Investment On Eonomic Growth Of Nigeria

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Effects Of Promotional Strategies On Penetration Of Life Insurance Products In South East, Nigeria

Abstract This study investigated the effects of promotional strategies on penetra

Service Brand Communications And Consumer Responses In The Telecommunications Industry In The South-South Geopolitical Zone Of Nigeria

ABSTRACT The main thrust of this study was to examine the effect of service brand

Effect Of Corporate Social Responsibility On Productivity Of A Service Based Organization (A Study Of Eco Bank Plc Umuahia)

ABSTRACT This study was carried out to analyze the effect of corporate social res

Impact Of Segmentation On Consumer Sa Tis Faction In The Soft Drinks Industry (A Study Of 7up Bottling Company Plc)

ABSTRACT Segmentation has become part of the policies companies employ in order t

Impact Of Segmentation On Organisational Performance (A Study Of Nigerian Breweries Plc Aba Plant)

ABSTRACT This study is conducted with the aim of analyzing the impact of segmenta

Effect Of Market Segmentation On Sales Turnover Of Made In Nigeria Goods Inaba, Abia State

ABSTRACT Market segmentation is the marketing strategy of dividing a total hetero

Effect Of Waste Material Recycling In Green Marketing Activities In The Soft Drink ( Industry In Aba, Abia State

ABSTRACT This research study was focused on the evaluation of the effect of waste

Effect Of Customer Relationship Management On Organizational Performance.

ABSTRACT The study investigated on the .effect of customer relationship managemen