Social & Management Sciences

DETERMINANTS OF CUSTOMER’S SATISFACTION IN THE TOURISM INDUSTRY (A STUDY OF AWHUM WATER FALL, ENUGU STATE)

ABSTRACT Tourist satisfaction is assumed as one of the crucial elements for a sup

EFFECT OF MARKET SEGMENTATION ON MARKET PERFORMANCE IN THE BEVERAGE INDUSTRY (A STUDY OF CADBURY NIGERIA PLC)

ABSTRACT  This research work focuses on effect of market segmentation in enh

Determinants of Customer satisfaction and loyalty among mobile telecom users in Abia state

ABSTRACT The objective of the study is to investigate the determinants of custome

EFFECT OF PRICING STRATEGIES ON THE PERFORMANCE OF MANUFACTURING FIRM IN ABIA STATE, NIGERIA (A STUDY OF PZ ABA, ABIA STATE)

ABSTRAT Product pricing has attracted the interest of scholars and managers in re

EFFECTS OF FUEL SUBSIDY REMOVAL ON ROAD TRANSPORT FARE IN UMUAHIA, NIGERIA (STUDY OF SELECTED TRANSPORT CUSTOMER)

ABSTRACTS The research work is aimed at examining the effects of subsidy removal

EFFECT OF MARKET SEGMENTATION ON SALES TURNOVER OF MADE IN NIGERIA GOODS IN ABA, ABIA STATE

Abstract The study examined the effect of market segment6ation on the sales turno

ASSESSING THE QUALITY OF SERVICE DELIVERY ON CUSTOMER SATISFACTION IN NIGERIAN BANKING INDUSTRY (A CASE OF FIDELITY BANK NIG PLC).

1.1 Background of the Study Over a century ago, the American marketing associatio

EFFECT OF ADVERTISING ON CHANGING CONSUMER BEHAVIOUR (A STUDY OF FIRST BANK NIGERIA PLC)

ABSTRACT This research work was undertaken to assess the effects of advertising o

IMPACT OF SALES PROMOTION ON ORGANIZATIONAL EFFECTIVENESS IN NIGERIA MANUFACTURING INDUSTRY; A STUDY OF NESTLE NIGERIA PLC

ABSTRACT The study is on the impact of sales promotion on organization effectiven

EFFECT OF EXPENDITURE CONTROL ON PERFORMANCE OF PUBLIC SECTOR IN NIGERIA: A STUDY OF UMUAHIA NORTH LGA ABIA STATE

ABSTRACT The studyfocused on the effect of expenditure control on performance ofp

EFFECT OF FINANCIAL INFORMATION ON INVESTORS CONFIDENCE: A STUDY OF GUINNESS NIGERIA PLC

ABSTRACT The  study  examined   the  effect  of fin

DETERMINANT OF CONSUMERS’ PERCEPTION AND PREFERENCE TOWARDS LOCALLY MADE LADIES LEATHER BAGS IN ABA MAIN MARKET, ABIA STATE

ABSTRACT The study was on the consumer’s perception and preference on locally mad

AN EVALUATION OF CONSUMER ATTITUDES TOWARDS NIGERIAN AND FOREIGN MADE GOODS IN THE FOOD SUPPLEMENT MARKET. (A CASE STUDY OF ENUGU METROPOLIS)

ABSTRACT This study assesses the evaluation of consumer attitudes towards Nigeria

EVALUTION OF ADVERTISING AS A DETERMINATION OF CUSTOMER PATRONAGE OF 7UP BOTTLING COMPANY ABA, ABIA STATE.

ABSTRACT Today’s widespread markets make advertising an important part of busines

CHALLENGES TO THE PRACTICE OF MARKETING CONCEPT IN NIGERIA (STUDY OF SELECTED FIRMS IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA)

ABSTRACT Marketing is a concept adopted by most business organization to increase

EVALUATION OF THE ACCEPTANCE RATE OF E-MARKETING PRACTICES IN NIGERIA (A CASE STUDY OF SELECTED URBAN AREAS IN SOUTH EAST IN NIGERIA)

ABSTRACT The reserch is aimed at evaluating the rate of acceptance and its adopti

EFFECT OF WORKING CAPITAL MANAGEMENT ON PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA: A STUDY OF FIRST BANK PLC AND ZENITH BANK PLC

ABSTRACT This study focuses  on effect of working  capital  manage

AN EVALUATION OF MARKETING CONCEPT AND PROFITABILITY OF SOME SELECTED FINANCIAL FIRMS IN ABA, ABIA STATE

ABSTRACT The basic objective was to empirically evaluate marketing concept and th

CONSUMER PERCEPTION OF SALES PROMOTION IN THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA

ABSTRACT Promotions are very significant elements of marketing activities. All ov

APPRAISAL OF PRODUCT PERFORMANCE OF BREWERY INDUSTRY (A STUDY OF NIGERIA BREWERY PLC, ENUGU STATE)

ABSTRACT This research work was carried out on “ Appraisal of Product Performance

ANALYSIS OF CONSUMERS ATTITUDE TOWARDS MADE IN NIGERIA FURNITURE AMONG HOUSEHOLD IN EHIMIRI HOUSING ESTATE

ABSTRACT This research work is aimed at an analysis of consumers’ attitude toward

THE ROLE OF ADVERTISING ON SUPERMARKET BUSINESS IN UMUAHIA METROPOLIS (A STUDY OF CAPITAL SUPERMARKET UMUAHIA ABIA STATE)

ABSTRACT This project is focused on the role of advertising in supermarket busine

IMPACT OF MARKETING ON THE SALES OF AGRICULTURAL PRODUCE (RICE) IN ENUGU METROPOLIS

ABSTRACT The study examines the impact of marketing on the sales of agricultural

INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND PREFERENCE IN THE TELECOMMUNICATIONS INDUSTRY A STUDY OF MTN NIGERIA UMUAHIA ABIA STATE, NIGERIA

ABSTRACT This study titled influence of cooperate social responsibility on brand

PACKAGING INFLUENCE ON CONSUMER PURCHASE BEHAVIOUR OF AUTOMOBILE OIL BRAND (A CASE STUDY OF ABA METROPOLIS)

ABSTRACT This research work examined the packaging influence on consumer purchase

EFFECT OF SALES PROMOTION ON PURCHASING BEHAVIOUR OF CONSUMERS OF COCA-COLA PRODUCTS IN UMUAHIA METROPOLIS

ABSTRACT The unfavourable economic environment of Nigeria has brought about devas

The analysis of Consumer’s preference for mobile telecommunication attributes in Abia state

1.1    Background of the Study The history of mobile telecommunication

EFFECTS OF DIVERSIFICATION STRATEGY ON MARKETING PERFORMANCE OF POULTRY ENTERPRISES IN ABIA STATE, NIGERIA

ABSTRACT Poultry business is lucrative and economically vibrant. This study ascer

EFFECT OF CAPITAL MARKET ON NIGERIAN ECONOMY(1985-2017)

ABSTRACT This study examines the effect of capital market on Nigerian economy. Th

EFFECT OF ADVERTISING ON CUSTOMERS PATRONAGE OF FIRMS (NIGERIA BOTTLING COMPANY AND 7UP NIG PLC IN ABA, ABIA STATE)

ABSTRACT Advertising is a prominent feature of modern business operations. One co