Social & Management Sciences

Effect Of Product-Market Diversification On The Market Performance Of Poultry Farms In Abia State, Nigeria

Background of the study Diversification has become a popular strategy among Niger

Customer Service As A Determinant To Customer Satisfaction Of Selected Commercial Bank (A Study Of First Bank, Access Bank And Eco Bank)

ABSTRACT The study investigated Customer Service as a Determinant to Customer Sat

Effect Of Product Packaging On Consumer Patronage Of Toothpaste Users In Umuahia Abia State

ABSTRACT This study investigated the effect of product packaging on consumer patr

Marketing Performance Measurement In The Service Industry In Nigeria ( A Study Of Mtn And Glo)

Background of the Study Marketing Performance is a construct that helps to determ

Brand Equity And Marketing Performance Of Toothpaste Product In Umuahia North Metropolis, Abia State Nigeria

ABSTRACT Brands are very important to the brands owner in order to build a strong

The Analyses Of The Problems Of Personal Income Tax Administration In Nigeria

ABSTARCT There is now a large and complex literature on optimal income taxation,

MARKETING RESEARCH AS A STRATEGIC TOOL FOR ACHIEVING ORGANIZATIONAL SALES OBJECTIVES IN THE MANUFACTURING INDUSTRY (A STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT This study focuses on marketing research as a strategic tool for achievi

IMPACT OF MOBILE MARKETING ON ONLINE CONSUMERS’ PATRONAGE (A STUDY OF JUMIA ABIA STATE, NIGERIA)

ABSTRACT The study investigated the Impact of Mobile Marketing on Online Consumer

ANALYZING PROMOTIONAL STRATEGIES FOR ROAD TRANSPORTATION SERVICES: (A STUDY OF ABC TRANSPORT SERVICESUMUAHIA METROPOLIS IN ABIA STATE)

ABSTRACT Transportation is popularly referred to as an engine to every nation’s e

IMPACT OF MARKETING RESEARCH ON THE ADOPTION OF NEW PRODUCT (A STUDY OF TONIMAS NIGERIA LTD, ABA, ABIA STATE)

ABSTRACT In light of the intense competition facing providers of Tonimas Product,

EFFECT OF INFORMATION TECHNOLOGY ON THE DEVELOPMENT OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC)

ABSTRACT Information technology has contributed significantly to the marketing st

CASHLESS POLICY AND CONSUMERS ACCEPTABILITY (A CASE STUDY OF UMUAHIA METROPOLIS)

ABSTRACT This research is on the investigation of cashless policy and consumer ac

IMPACT OF RISK ASSETS ON THE FINANCIAL PERFORMANCE OF BANKS IN NIGERIA. (A Study of First Bank of Nigeria Pie. 2006-2015)

ABSTRACT Commercial   banks are the hub of financial institutions and p

IMPACT OF ADVERTISING ON SALES VOLUME OF A COMPETITIVE PRODUCT (A STUDY OF INDOMIE NOODLES)

ABSTRACT This research work examined the impact of advertisement on Sales volume

EFFECT OF HUMAN CAPITAL COST ON THE PERFORMANCE OF DEPOSIT MONEY BANKS IN NIGERIA {A STUDY OF FIRST BANK PLC)

ABSTRACT The  study  examined the  effect of  human  cap

IMPACT OF SALESFORCE WELFARE ON MARKETING PRODUCTIVITY OF SELECTED PRIVATE FIRMS IN ABA, ABIA STATE

ABSTRACT These research project examine the impact of salesforce welfare on marke

IMPACT OF CORPORATE TAX ON THE PERFORMANCE OF LISTED MANUFACTURING COMPANIES IN NIGERIA STOCK EXCHANGE (A STUDY OF SELECTED FIRMS)

ABSTRACT Companies'  income tax can be said to have contributed  immens

EFFECTS OF ADVERTISING ON THE PURCHASE OF NOODLES IN ABA, ABIA STATE, NIGERIA (A STUDY OF INDOMIE NOODLES)

ABSTRACT This study investigated the Effect of Advertising on the Purchase of Noo

EMPIRICAL ANALYSIS OF PROFITABILITY AND MARKETING EFFICIENCY OF PORK: EVIDENCE FROM ABIA STATE

ABSTRACT In this paper, the performance of pork in Umuahia (Nigeria) is evaluated

ASSESSING SALES FORCE MOTIVATION AS A PANACEA FOR IMPROVED PERFORMANCE IN MANUFACTURING INDUSTRY (CASE STUDY OF PZ CUSSONS PLC ABA)

ABSTRACT The study examines sales force motivation as a panacea for improved perf

BEHAVIOURAL MODEL ON THE ADOPTION OF ICT IN THE E-WALLET PROGRAMME FOR FARMERS BY THE FEDERAL GOVERNMENT

ABSTRACT This study assesses the effectiveness of the usages of mobile phones-bas

EFFECTS OF ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOURS A CASE STUDY OF KONGA ONLINE SHOP (WWW.KONGA.COM)

ABSTRACT The study examined the effect of online advertisement on consumer buying

IMPACT OF PRICING STRATEGIES ON CONSUMER PURCHASE BEHAVIOR (A CASE STUDY OF AIRTEL AND ETISALAT)

ABSTRACT This study is on the impact of pricing strategies on consumer behavior.

EFFECT OF PRODUCT PACKAGING ON CONSUMER PATRONAGE OF TOOTHPASTE IN IKWUANO LOCAL GOVERNMENT AREA, ABIA STATE, NIGERIA

ABSTRACT This research work is centered on Effect of Product Packaging on Consume

ASSESSMENT OF THE RELATIONSHIP BETWEEN SALES PROMOTION STARATEGY AND MARKETING PERFORMANCE (A STUDY OF NESTLE NIGERIA PLC)

ABSTRACT Rapid changes in technology, over production, shortened product life cyc

EFFECT OF AUDIT QUALITY ON CAPITAL INVESTMENT OF QUOTED COMPANIES IN NIGERIA

TABLE  OF CONTENTS   ABSTRACT The study on the effect of audit quality

THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A STUDY OF OMO DETERGENT IN ENUGU STATE)

ABSTRACT Advertising is a very powerful mental tool for creating consumers’ aware

EVALUATION OF ENVIRONMENTAL MARKETING CONCEPT IN THE OIL AND GAS INDUSTRY IN NIGERIA (A STUDY OF OANDO PLC)

ABSTRACT The business organization or marketing activity can work effectively and

EFFECT OF TEST MARKETING ON NEW PRODUCT PERFORMANCE (A STUDY OF 7UP BOTTLING COMPANY PLC)

ABSTRACT This study examines the effect of test marketing on new product developm

DETERMINANTS OF MARKET ACCESS TO LIQUEFIED PETROLEUM GAS (LPG) AMONG URBAN HOUSEHOLDS IN ABIA STATE, NIGERIA

ABSTRACT The study analyzed the determinants of market access to LPG use among ur