Marketing

Impact Of Sales Promotion On The Marketing Of Soft Drinks In Nigeria (A Study 7up Bottling Nigeria Plc, Aba)

ABSTRACT This study is on the impact of sales promotion on sales of soft drinks i

Impact Of Customer Relationship Marketing On Bank Growth In Abia State. (A Study Of Uba & Zenith Bank)

ABSTRACT  Relationship marketing was first desired in a form of relationship

Effect Of Customer Relationship Marketing On Customer Satisfaction In Fast Food Industries In Abia State

ABSTRACT The study examined effect of CRM in customer satisfaction of selected fa

The Role Of Personal Selling And Advertisements On The Diffusion Of Banks Products (A Study Of First Bank In Owerri, Imo State)

ABSTRACT  The researcher investigates “Personal Selling And Advertisement On

Effect Of Relationship Marketing Practice On Bank Performance (A Study Of Mouau Microfinance Bank)

ABSTRACT This research examines the effect of relationship marketing practice on

Effect Of Advertising On Consumer Brand Preference For Selected Noodle Products In Abia State, Nigeria

ABSTRACT The research investigates the effect of advertising on consumer brand pr

Effects Of Brand Image On Consumer Preference (A Study Of 7up Bottling Company In Aba, Abia State)

ABSTRACT The study examined the effect of branding on consumer preference (A stud

Effect Of Selected Marketing Strategies On Profitability Of First Bank Nigeria Plc In Aba, Abia State

ABSTRACT This research is a study on the effect of marketing strategies on bank p

Effect Of Marketing Concept On Commercial Banks Performance Umuahia In Abia State Nigeria (A Study Of Eco Bank And First Bank)

Background to the Study Marketing has become increasingly a vital ingredient for

Determinants Of Customer Patronage For Fast-Food Firms In Umuahia, Abia State, Nigeria. (Study Of Selected Modern Fast-Food Vendors In Umuahia Metropolis.)

ABSTRACT The researcher examines the determinants of customer patronage of fast-f

Influence Of Product Rebranding On Consumer’s Buying Behavior (A Study Of 9mobile) In Umuahia, Abia State

ABSTRACT Increasing competition fueled by globalization, blurring boundaries betw

Effect Of E- Service Quality On Customer Satisfaction Among Online Shoppers In Abia State

ABSTRACT  This study investigates the factors that influence the e-service q

Evaluation Of Effect Of Marketing Mix Strategy On New Product Development (A Study Of Mtn, Aba)

BACKGROUND OF THE STUDY For a company to be successful in today's worlds of busin

The Role Of Public Relations In Enhancing The Marketing Performance Of The Insurance Firms In Imo State

ABSTRACT This research work ascertained the role public relations play in enhanci

Pricing Strategies And Marketing Performance Of Automobile Firms In Abia State

ABSTRACT  This research work focused on the pricing strategies and marketing

Consumer Perception Of Online Shopping In Nigeria

ABSTRACT The study examined the consumer perception toward online shopping (A stu

Sales Promotion And Patronage Of Some Industrial Products In Abia State.

ABSTRACT  The study determined the effect sales promotion on patronage of so

Effect Of Price Discrimination On Consumer Preference Towards Made In Nigeria Textile Products In Aba, Abia State

ABSTRACT Price discrimination is the practice of charging different customers dif

Effect Of Celebrity Endorsement On Brand Image Among Gsm Users In Umuahia Urban, Abia State

ABSTRACT This study focuses on the influence of celebrity endorsement on brand im

Effect Of Relationship Marketing As A Strategy For Customer Retention In Globacom Nigeria Limited

ABSTRACT This study examined the effect of relationship marketing as a strategy f

Determinants Of Consumer Purchase Decision Making For Selected Pharmaceutical Products

ABSTRACT This study examined the determinants of consumer purchase decision makin

Effect Of Product Rebranding On The Performance Of 7 Up Bottling Company Aba, Abia State

ABSTRACT The study analyzed the effect of product rebranding on the performance o

Effect Of Product Innovation On Market Performance Of Nestle Nigeria Plc (A Study Of Nestle Milo)

ABSTRACT The study examined the effect of product innovation on market performanc

The Effect Of Celebrity Endorsement On Brand Preference

Background the Study Advertising in ancient and medieval times is crud when measu

Comparative Analysis Of The Adoption Of Internal Marketing Among Selected Public And Private Universities In Nigeria. (A Study Of University Of Port-Harcourt And Madona University)

ABSTRACT The study focused on comparative analysis of the adoption of internal ma

Effect Of Green Marketing On Consumer Patronage For Consumer Goods (A Study Of Michael Okpara University Of Agriculture, Umudike).

Abstract The study examine the effect of green marketing on consumer patronage fo

The Effect Of Customer Relationship Management On The Marketing Performance Of Money Deposit Bank A Study Of Union Bank Plc In Umuahia North Metropolis Abia State.

ABSTRACT Customer Relationship Management has developed as an approach based on m

Customer Acquisition And Customer Retention, Cost Implication In The Banking Sector In Umuahia Abia State

ABSTRACT The study examined the cost implication on customer acquisition and cust

Effect Of Marketing Mix Strategy On Sales Volume Of Sacclux Paint Industry

ABSTRACT The study examined the effect of marketing mix strategy on sales volume

The Effect Of Customer Service On Customer Loyalty In The Nigerian Banking Industry: (A Case Of First Bank Nigeria Plc, Umuahia Metropolis Abia State)

ABSTRACT This research The effects of Customer Service on Customer Loyalty: A Stu