Marketing

Marketing Communication Tools And Savings Mobilization Drive Of Selected Microfinance Banks In Akwa Ibom State, Nigeria

ABSTRACT The competitive landscape in the Microfinance Banking Industry has accen

Sales Target And Marketing Performance Of Animal Feed Distributors In Abia State, Nigeria

ABSTRACT This study analysed the effect of sales target on marketing performance

Effect Of Market Segmentation On The Marketing Performance Of Selected Leather Enterprises In Aba, Abia State.

ABSTRACT In the field of marketing, market segmentation and marketing performance

Customer Service Quality And Customer Patronage Of Commercial Banks In Rivers State, Nigeria,

ABSTRACT The study was carried out to determine the effect of customer service qu

Brand Identity And Fan Loyalty Of Nigeria Professional Football League In South – South Nigeria

ABSTRACT The purpose of this study was to examine the effect of brand identity on

Effect Of Product Innovation On Corporate Performance Of Selected Consumer Goods Firms In Lagos State, Nigeria

ABSTRACT The study focused on the effect of product innovation on corporate perfo

Determinants Of Customers’ Acceptance Of Sales Promotion Campaigns Of Deposit Money Banks In Abia State, Nigeria

ABSTRACT This study analysed those factors that affect customers’ acceptance of s

Website Attribute And Customer Patronage Of Electronic-Vendors In Lagos, Nigeria

ABSTRACT The study focused on Website Design and Customer Patronage of Electronic

Inventory Management And Marketing Performance Of Fast Food Restaurants In Abia State, Nigeria.

ABSTRACT Inventory can be cost saving when managed strategically. It can also hel

Export Barriers And Export Performance Of Leather Products Smes’ In Aba, Abia State, Nigeria

ABSTRACT The main aim of this study was to examine export barriers and their effe

Customer Services And Customer Patronage In First Bank Of Nigeria Plc In Abia State, Nigeria

ABSTRACT The study examined how customers service affect customer patronage in Fi

Service Recovery Strategies And Customers Patronage Of Domestic Airlines In The South-South Geo-Political Zone Of Nigeria

ABSTRACT The major objective of this study was to investigate the relationship be

Distribution Strategies And Marketing Performance Of Soft- Drink Manufacturing Companies Is South-East, Nigeria

ABSTRACT The study focused on distribution strategies and marketing performance o

Consumers’ Attitude Towards Nigeria Made Textile Products In Selected Local Government Area Of Abia State, Nigeria

ABSTRACT The broad objective of this study was an examination of consumers’ attit

Influence Of Packaging Elements On Consumer Buying Behaviour Of Fast-Moving Consumer Products

ABSTRACT This study investigated the influence of packaging elements on consumer

Effect Of Logistics Management System On Marketing Performance Of Dairy Products Distributors In Abia State, Nigeria

ABSTRACT The study examined the effect of logistics management system on marketin

Product Differentiation Strategies And Customers’ Patronage Of Fast Food Restaurants In Abia State, Nigeria

ABSTRACT Building strong differentiation strategy to attain competitive advantage

Entrepreneurial Orientation And Performance Of Selected Small And Medium Scale Enterprises In South East Geopolitical Zone, Nigeria

ABSTRACT The study examined the effect of entrepreneurial orientation on business

Relevance Of Branding In Enhancing Marketing Of Consumer Products (A Case Study Of MTN Nigeria Limited Aba Abia- State)

ABSTRACT The main aim of this study is to determine the relevance of branding in

Impact Of Sales Promotion On Consumers Patronage (A Study Of Coca-Cola Brand Of Soft Drinks)

ABSTRACT  This study examines sales promotion and its roles on consumer patr

Marketing Communication Practices In Selected Banks In Umuahia, Abia State

ABSTRACT  The project examines marketing communication practices in selected

Determinants Of Customer Brand Preferences For Mobile Telecommunication Services In Abia State, Nigeria

ABSTRACT This research work investigated the determinants of consumer brand prefe

Impact Of Product Life Cycle As A Marketing Strategy Of managing Baby, Food (A Study Of Nestle Cerelac Plc)

ABSTRACT The purpose of this research projects considers two things, first curren

Analysis Of Performance Of Nigeria Agricultural Cooperative And Rural Development Bank (Nacrdb) By Farmer Borrowers In Abia State, Nigeria

ABSTRACT  The study examined the Performance of Nigeria Agricultural Coopera

Relationship Marketing Strategies In The Banking Industry (A Case Of Access Bank Nigeria Plc)

ABSTRACT The study examines the impact of relationship marketing on the performan

Effect Of Promotional Strategies On The Performance Of Manufacturing Firms In Nigeria (A Study Of Pz Cussons Plc, Lagos)

ABSTRACT  The study set out to explore the effect of promotional mix on mark

Effect Of Logistics Management On The Marketing Performance Of Water Packaging Enterprises In Abia State, Nigeria

ABSTRACT  This study. analyzed in details the effect of logistics management

Role Of Electronic Media In The Promotion Of New Products In The Telecommunication Market In Aba (A Case Study Of Selected MTN Products)

ABSTRACT  This research on the role of electronic media in the promotion of

Perceived Service Quality Relationship With Customer Retention And Repurchase Intention Among Frozen Food Dealers In Abia State,Nigeria

ABSTRACT The study analyzed the perceived service quality relationship with custo

Analysis Of Choice Of Supermarkets Among Consumers In Umuahia Metropolis In Abia State, Nigeria.

ABSTRACT  The research work based on the Analysis of Choice of Supermarket A