Marketing

Marketing Communication And Organizational Performance In Nigeria Banking Industry; A Study Of Guaranty Trust Bank And Eco Bank, Umuahia

ABSTRACT  This study investigated the impact of marketing communication in e

Consumer Protection And Drug Marketing In Nigeria: The Role Of Pharmaceutical Firms In Umuahia, Abia State, Nigeria

ABSTRACT Over the years, the Nigerian drug consumers have been exposed to lowqual

Customer Brand Preference Of Different Brands Of Cement (A Study Of Cement Users In Abia State)

ABSTRACT Consumers brand preference represents a fundamental step in understandin

Socioeconomic Determinants Of Profitability In Cassava Processing Into Garri In Umuahia South Local Government Area Of Abia State.

ABSRACT The study focused on the socio-economic determinant of profitability in c

Factors Influencing The Quantity Of Noodles Marketed By Trades In Umuahia North Local Government Area Of Abia State

ABSTRACT Demand is one of the forces that make market economics work. It determin

Analysis Of The Factors Affecting Distribution And Sales Of Dried Fish In Selected Markets Of Abia State, Nigeria

ABSTRACT This study has analyzed the factors affecting distribution and sales of

Effect Of Strategic Marketing Planning On Enhancing Effective Customer Delivery (Study Of Ecobank Nigeia Plc)

ABSTRACT The study had examined the effect of 'strategic marketing planning on en

The Effect Of Marketing Strategy In Determining Consumer Purchasing Behavior (A Study Of Guinness Nigeria Plc In Umuahia Metropolis)

ABSTRACT The performance of marketing functions basically marring consumer needs

Effect Of Culture On Changing The Buying Behaviour Of Consumers Of Food Seasonings In Imo State, Nigeria

ABSTRACT For the researcher to grasp the full significance of the subject matter,

Saving And Investment Pattern Of Agribusiness Cooperative Firm Operators In Abia State

ABSTRACT  The study examined the patterns o [savings and investment among on

The Economics Of Marketing Of Plantains In Abia State Nigeria

ABSTRACT The study access the efficiency measurement of plantain in Abia State. T

Brand Preference Among Consumers Of Beer In Umuahia Metropous, Nigeria (A Case Study Of Selected Brands)

ABSTRACT work investigated brand preference among beer in Umuahia Metropolis. A s

Effect Of Customer Services On Marketing Performance Of Deposit Money Bank Marketing In Nigeria

ABSTRACT  The study focuses on customer services and the marketing performan

Service Quality And Customers' Loyalty Of Deposit Money Banks In South-South Zone Nigeria.

ABSTRACT  This study endeavours to discover the influence of Service Quality

Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks

ABSTRACT This study analysis the effect of customer relationship management on or

Effect Of Sales Promotion On The Consumption Of Soft Drink In Umuahia: A Study Of 7up Bottling Company Plc, Aba, Abia State, Nigeria.

ABSTRACT This study is on effect of sales promotion on the consumption of soft dr

Strategies Planning And Control As A Tool For Survival Of Small Scale Business Organizations.A Study Of 7-Up Bottling Company Ltd Aba, Abia State

ABSTRACT As a result of complex of nature of organizations, strategic planning an

Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant.

ABSTRACT This study examined the effect of advertising on organizational turn Ove

Effect Of Selected Marketing Functions On Corporate Marketing Performance Of Private Sector Firms (A Comparative Study Of Power And Telecommunication Industries In Nigeria)

ABSTRACT This study focused on effect of selected marketing functions on corporat

Consumers Behaviour Towards Selected Mtn Promotional Packages In Umuahia North L.G.A. Abia State, Nigeria.

ABSTRACT This study focused on customers' behaviour towards MTN promotional packa

Effects Of Strategic Innovation On Marketing Performance Of Cemaco Ventures And Ups Farm Enterprises In Aba, Abia State, Nigeria

ABSTRACT The study analyzed strategic innovation and marketing performance of som

Effect Of Integrated Marketing Communication On Product Adoption A Study Of Hypo Bleach In Aba Metropolis.

ABSTRACT The need for an organization to properly coordinate its marketing commun

Impact Of Personnel Motivation On The Achievement Of Organizational Goals: A Study Of Nigerian Bottling Company Plc Aba, Abia State, Nigeria.

ABSTRACT  This research work was carried out to determine the effect of pers

Effect Of Service Quality On Customer Satisfaction Among Mtn Subscribers In Abia State, Nigeria

ABSTRACT Service quality has become one of the major concerns of firms in the Tel

Empirical Analysis Of The Trend In Rice Production And Imports In Nigeria (1980-2013)

ABSTRACT The broad objective of this study was to analyze the trend in rice produ

Effects Of Cashless Bank Marketing Policy On Service Delivery To Customers Of Selected Banks In Um Umuahia Metropolis, Abia State, Nigeria

ARSTRACT This study examined the effect of cashless bank marketing policy on serv

Role Of Staff Training And Development On Organizational Performance (A Study Of First Bank Of Nigeria Plc)

ABSTRACT Many new employees are equipped with most of the knowledge skill need to

Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia)

ABSTRACT This study was conducted with the ultimate aim of analyzing the impact o

Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu)

ABSTRACT This research work is centered on the problems and prospects of marketin

Effects Of Marketing Concepts On Insurance Operations A Study Of Aiico, Aba Abia State, Nigeria

ABSTRACT The heart of marketing concept is that the wants and needs of the consum