Michael Okpara University
Works by this Author
Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metropolis, Abia State.
ABSTRACT This research work was initiated to evaluate consumers' preferences for
Application Of Sales Promotion And Personal Selling As Strategies For Enhancing Sales Volume In Soft Drink Manufacturing Firm In Abia State (A Case Study Of Guinness Plc, Aba)
ABSTRACT The study examined the Application of Sales Promotion and Personal Selli
Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis
ABSTRACT The study investigated on differentiation strategy as a tool for Custome
Land Tenure, Tenure Security And Farm Efficiency Among Arable Crop Farmers In Imo State Of Nigeria
ABSTRACT This study analyzed the land tenure, tenure security and farm efficiency
Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State
ABSTRACT The recent trend in globalization emphasizes the need to understand the
The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.
ABSTRACT This research work centered on "the effect of advertising on consumer br
Effect Of Marketing In The Post Consolidation Era (A Study Of Key Stone Bank, Umuahla)
ABSTRACT This study aimed at highlighting the "effect of marketing in the post co
Impact Of Mergers And Acquisitions On Performance Of Business Enterprises In Abia State, Nigeria (A Study Of United Bank Of Africa. Aba,)
ABSTRACT This paper examined the effects (impact) of mergers and acquisitions on
Effect Of Direct Marketing On Bank Performance In Aba, Abia State
ABSTRACT Direct marketing has attracted the attention of banks management, employ
Effect Of Sales Promotion On The Profitability Nigerian Brewery Plc
ABSTRACT The study was on the effects of sales promotion on the profitability in
Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria
ABSTRACT The study examined the impact of consumer preference for consumption of
Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State)
ABSTRACT This study aims to give information about the impact of green marketing
Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)
ABSTRACT The study examines sales force motivation as a panacea for improved perf
Novelty And Brand As Causal Determinant Of Consumers Buying Behaviuor In Abia State
ABSTRACT This research work is a powerful asset that must be carefully developed
Effect Of Government Taxation And Levy Charges On Wholesale And Supermarket Marketing Abia State, Nigeria
ABSTRACT This study analyzed the effect of government taxation and levy charges o
Determinants Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State
ABSTRACT The study examined the determinants of performance efficiency in selecte
Impact Of Inventory Management On The Performance Of Selected Manufacturing Companies In Nigeria (A Case Study Of Pz Cussons Nig. Plc)
ABSTRACT Problems of inventory management and control have been around for a very
Impact Of Internal Auditing On Fraud Prevention And Detection In Not-For-Profit Organizations (A Study Of Assemblies Of God Church Bende Road, Umuahia)
ABSTRACT This study focused on the impact of internal auditing on fraud preventio
Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)
ABSTRACT The study examined the effect of market segmentation as a tool for achie
Factors Influencing The Quantity Of Noodles Marketed By Traders in Umuahia North Local Government Area Of Abia State
ABSTRACT Demand is one of the forces that make market economics work. It determin