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The main objective of this study was to examine the effect of packaging and branding on consumer buying behaviour of selected pasta products in Abia State, Nigeria. The specific objectives...
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The competitive landscape in the Microfinance Banking Industry has accentuated the need for effective marketing communication strategy in the marketing of bank services. The objective of...
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This study analysed the effect of sales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine the...
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In the field of marketing, market segmentation and marketing performance have continued to receive lots of attention over the past decades and have become of great importance due to...
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The study was carried out to determine the effect of customer service quality on customer patronage of banks in Rivers State. The specific objectives are to ascertain how service atmosphere...
The purpose of this study was to examine the effect of brand identity on fan loyalty using the Nigerian professional football league (NPFL) as the case study. The study also examined the...
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The study focused on the effect of product innovation on corporate performance of selected consumer goods firms in Lagos state, Nigeria, with special emphasis on 27 Quoted consumer...
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This study analysed those factors that affect customers’ acceptance of sales promotion campaigns of deposit money banks in Abia state, Nigeria. The study used the survey design and was...
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The study focused on Website Design and Customer Patronage of Electronic Vendors in Nigeria. The quality of website design is very important for any online store to attract customers. The...
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Inventory can be cost saving when managed strategically. It can also help an organisation improve customer service which leads to customer satisfaction and better Marketing performance....
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The main aim of this study was to examine export barriers and their effect on export performance of leather products SMEs’ in Aba, Abia State, Nigeria. The specific objectives were to;...
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The study examined how customers service affect customer patronage in First Bank of Nigeria Plc, Abia State. The researcher adopted the causal research design. All customers of the selected...
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The major objective of this study was to investigate the relationship between service recovery strategies and customers’ patronage of domestic airlines in the south-south geo-political...
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The study focused on distribution strategies and marketing performance of soft –drink manufacturing companies in South-East, Nigeria. The objectives of the study were to; examine the effect...
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The broad objective of this study was an examination of consumers’ attitude towards Nigeria made textile products in Abia State, Nigeria. The specific objectives were to: examine the effect...
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This study investigated the influence of packaging elements on consumer buying behaviour of selected fast moving consumer goods in Umuahia North L.G.A of Abia State, Nigeria. The study...
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The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect...
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Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...
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The study examined the effect of entrepreneurial orientation on business performance of small and medium scale enterprises in South East, Nigeria. Specifically, the study ascertained the...
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The main aim of this study is to determine the relevance of branding in enhancing marketing of consumers products. This was motivated by the desire to closely understand how consumer's...
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This study examines sales promotion and its roles on consumer patronage. The study focuses on how sales promotion is used to generate higher sales, increased profitability and...
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The project examines marketing communication practices in selected banks in Umuahia. Marketing communication is the life wire of any successful business. Without effective marketing...
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This research work investigated the determinants of consumer brand preference for mobile telecommunication services in Umuahia, Abia State. In developing countries like Nigeria, the mobile...
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The purpose of this research projects considers two things, first current thinking as to what product life is all about a e secondly the actical aspect which is the basis of the...