ABSTRACT
This research work aims at
appraising the impact of cost techniques on pricing decisions. Some of the
objectives are to highlights the procedures that may be successfully employed
to stabilize prices in order to create stable profit margin and build customers
confidence and also to verify how cost techniques enables the manufacturer to
develop a product that prospective customers want with the necessary quality to
sell in gain price range. The work also reviewed related empirical literature,
had a conceptual framework and theoretical framework. The data of this study
was mainly collected from primary source through structured questionnaires. The
researcher made use of 100 questionnaires. The questionnaires were distributed
to the staff of International Equitable Association Nig Ltd, Aba. The company
consists of four departments which are accounting department, administration
department, sales department, production department. In order to realize the
objectives of this study, an econometric tool was used which is t-test. The
study findings show that the company analyze the cost of its product and also
price its product. It is revealed that cost techniques and pricing decisions
have effect on the survival, growth and expansion of the company. The pricing
strategy of your company's product enables it to defeat competitors and survive
competitions. It can be concluded that cost techniques are of vital importance
to pricing decision. Cost is a major variable to be considered in fixing price.
Cost has a direct relationship to the price of a product. The cost and price of
a product directly affect both sales and volume and profits of the company cost
determines the quantity of goods a firm is willing to produce and supply to the
market at a given price.
CHUKWUMA, M (2021). The Impact Of Cost Techniques On Pricing Decisions (A Study Of International Equitable Association, Nig, Ltd. Aba). Mouau.afribary.org: Retrieved Nov 01, 2024, from https://repository.mouau.edu.ng/work/view/the-impact-of-cost-techniques-on-pricing-decisions-a-study-of-international-equitable-association-nig-ltd-aba-7-2
MADUABUCHI, CHUKWUMA. "The Impact Of Cost Techniques On Pricing Decisions (A Study Of International Equitable Association, Nig, Ltd. Aba)" Mouau.afribary.org. Mouau.afribary.org, 01 Sep. 2021, https://repository.mouau.edu.ng/work/view/the-impact-of-cost-techniques-on-pricing-decisions-a-study-of-international-equitable-association-nig-ltd-aba-7-2. Accessed 01 Nov. 2024.
MADUABUCHI, CHUKWUMA. "The Impact Of Cost Techniques On Pricing Decisions (A Study Of International Equitable Association, Nig, Ltd. Aba)". Mouau.afribary.org, Mouau.afribary.org, 01 Sep. 2021. Web. 01 Nov. 2024. < https://repository.mouau.edu.ng/work/view/the-impact-of-cost-techniques-on-pricing-decisions-a-study-of-international-equitable-association-nig-ltd-aba-7-2 >.
MADUABUCHI, CHUKWUMA. "The Impact Of Cost Techniques On Pricing Decisions (A Study Of International Equitable Association, Nig, Ltd. Aba)" Mouau.afribary.org (2021). Accessed 01 Nov. 2024. https://repository.mouau.edu.ng/work/view/the-impact-of-cost-techniques-on-pricing-decisions-a-study-of-international-equitable-association-nig-ltd-aba-7-2