ABSTRACT
The study was done
to assess the drivers of food choices among adults in Rural households in Ohafia
Local Government Area of Abia State. A descriptive cross sectional study in
which quantitative and qualitative data were collected using a structured
questionnaire. A total number of 400 respondents living in Ohafia Local
Government Area completed this survey. A multi-stage sampling technique was
employed. From the results obtained from this study, majority (26.6%) of the
respondents were between the ages of 40 - 50 years. The majority of the
respondents (42.5%) had at least a tertiary education, with about 9.3% not
having any formal education. The major drivers of food choices which includes
health, natural content, ethical concern, mood, price, weight control,
convenience, familiarity and sensory appeal tends to influence the food choices
of adults in the household level. In Conclusion, Results revealed that there is
a significant relationship (P<0.05) between the adult's health, familiarity
and their socio demographic characteristics (age and gender) and there is also
a significant relationship (P<0.05) between the drivers of food choice and
their socioeconomic characteristics (household income and family size).
FAVOUR, C (2024). Identifying The Drivers Of Food Choice Among Adults In Rural Households In Ohafia Local Government Area In Abia State, Nigeria:-Malachi, Favour C. Mouau.afribary.org: Retrieved Nov 19, 2024, from https://repository.mouau.edu.ng/work/view/identifying-the-drivers-of-food-choice-among-adults-in-rural-households-in-ohafia-local-government-area-in-abia-state-nigeria-malachi-favour-c-7-2
CHINAZAEKPERE, FAVOUR. "Identifying The Drivers Of Food Choice Among Adults In Rural Households In Ohafia Local Government Area In Abia State, Nigeria:-Malachi, Favour C" Mouau.afribary.org. Mouau.afribary.org, 12 Aug. 2024, https://repository.mouau.edu.ng/work/view/identifying-the-drivers-of-food-choice-among-adults-in-rural-households-in-ohafia-local-government-area-in-abia-state-nigeria-malachi-favour-c-7-2. Accessed 19 Nov. 2024.
CHINAZAEKPERE, FAVOUR. "Identifying The Drivers Of Food Choice Among Adults In Rural Households In Ohafia Local Government Area In Abia State, Nigeria:-Malachi, Favour C". Mouau.afribary.org, Mouau.afribary.org, 12 Aug. 2024. Web. 19 Nov. 2024. < https://repository.mouau.edu.ng/work/view/identifying-the-drivers-of-food-choice-among-adults-in-rural-households-in-ohafia-local-government-area-in-abia-state-nigeria-malachi-favour-c-7-2 >.
CHINAZAEKPERE, FAVOUR. "Identifying The Drivers Of Food Choice Among Adults In Rural Households In Ohafia Local Government Area In Abia State, Nigeria:-Malachi, Favour C" Mouau.afribary.org (2024). Accessed 19 Nov. 2024. https://repository.mouau.edu.ng/work/view/identifying-the-drivers-of-food-choice-among-adults-in-rural-households-in-ohafia-local-government-area-in-abia-state-nigeria-malachi-favour-c-7-2