Financial Planning And Control In Media Outfits (A Study Of Selected Media Outfits)
ABSTRACT
The study focuses on
the effect of financial planning and control in media outfit with reference to three
media outfit namely, Nigeria Television Authority, Ak"wa, Anambra
Broadcasting Service and Silver Bird Television. The main objective was to
evaluate the existing system offluancial planning and control and its role in
improving the financial performance of media out/Its and to analyze the
budgetary control system practiced by media outfits. Primary data was' used and
source from staff and management offinancial department. The study explored
simple regression model to test the data. Result of the simple regression shows
that financial planning and control has signtficant and positive effect on
management performance in medial out/it. financial performance analysis has
signtfIcant and positive effect on strength and opportuni/ic.s' oJ'inedia
outfits and budget control system has no significant effect on fInancial
per/brmance of media outfits. It was recommended that effort should be made by
the management of/he media outfit to draw up a proper and efficient budget
control system in the organization.
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ECHEWODO, C (2021). Financial Planning And Control In Media Outfits (A Study Of Selected Media Outfits). Mouau.afribary.org: Retrieved Nov 01, 2024, from https://repository.mouau.edu.ng/work/view/financial-planning-and-control-in-media-outfits-a-study-of-selected-media-outfits-7-2
C, ECHEWODO. "Financial Planning And Control In Media Outfits (A Study Of Selected Media Outfits)" Mouau.afribary.org. Mouau.afribary.org, 23 Nov. 2021, https://repository.mouau.edu.ng/work/view/financial-planning-and-control-in-media-outfits-a-study-of-selected-media-outfits-7-2. Accessed 01 Nov. 2024.
C, ECHEWODO. "Financial Planning And Control In Media Outfits (A Study Of Selected Media Outfits)". Mouau.afribary.org, Mouau.afribary.org, 23 Nov. 2021. Web. 01 Nov. 2024. < https://repository.mouau.edu.ng/work/view/financial-planning-and-control-in-media-outfits-a-study-of-selected-media-outfits-7-2 >.
C, ECHEWODO. "Financial Planning And Control In Media Outfits (A Study Of Selected Media Outfits)" Mouau.afribary.org (2021). Accessed 01 Nov. 2024. https://repository.mouau.edu.ng/work/view/financial-planning-and-control-in-media-outfits-a-study-of-selected-media-outfits-7-2