ABSTRACT

The study focused  on the effect of corporate  social responsibility  on performance of Money  Deposit  in the study  of First  banks  in Nigeria.  This has put  business ethics  in  the  spot  light  influencing   companies   to  be  good  corporate   citizens, respecting  the law but also to create good social values and principles.   The study made use of an ex-post facto  research  design  and data  collected  were  analyzed using regression analysis.  Out of a population  of 24 banks, First Bank was selected and  source  of  data  were  the Annual  Financial  Report  of First  Bank,  Journal, Magazine,  Internet  and  Textbook  and period  of study  is five  years  (2011-2015). The study revealed that the estimated coefficient  of the regression parameter  have a positive  sign  and thus conform  to our a-priori  expectation.  The implication  of this sign is that the dependent  variables Return on Asset  (ROA), Return on Equity (ROE)  and  Profit  after  Tax  (PAT)  are positively   affected  by  Corporate  Social Responsibility  (CSR). The study also revealed that there is a very high relationship between   Corporate   Social   Responsibility    (CSR)   and   the   various   dependent variables  that is Return  on Asset  (ROA), Return  on Equity  (ROE) and Profit after tax (PATS).  Based  on  the findings,   the study  therefore  conclude  that  deliberate actions  taken to reduce  the nuisance  brought about  by waste products  generated by firms   often   brings   about  positive   social   responsibility   rating,   image  and acceptability  of the firm  within  its operating  area ..      It is recommended  that Firms should  ensure  to put  measures  in place  to reduce  the nuisance  of environmental pollution  through  abatement,  as expenditures  made  on pollution   abatement  are normally   off-set   in  the  long  run  by  the firms'    enjoyment   of  a  healthy   and sustainable operating environments .