Michael Okpara University
Works by this Author
Impact Of Customer Relationship Marketing On Bank Growth: (A Study Of Uba & Zenith Bank)
ABSTRACT Relationship marketing was first desired in a form of relationship
A Comparative Study Of The Effectiveness Of Marketing Communication In Road Transportation Industry
Very few people can claim to be individually responsible for producing any articl
Beef Consumption Function In Umuahia North Local Government Area Of Abia State
ABSTRACT This study investigated beef consumption function in Umuahia North Local
Impact On The Consumer Choice Of Convenience Goods In Enugu Metropolis
In economics, any commodity which is produced and subsequently consumed by the co
Microbial Flora Of Fish Feeds Sold In Umuahia.
Fish like other animals have a requirement for essential nutrients in order to gr
Effect of Branding on Consumer Patronage of Different Brands of Beer in Umuahia Metropolis
Mandell and Rosenbery (1981) defined brand as the name, sign or design (or combin
Effect Of International Financial Reporting Standard On Firm Performance In Nigeria
ABSTRACT This study investigates the effect of international financial reporting
Isolation And Identification Of Beneficial Bacterial Species Which Are Not Harmful To Man
Lactic acid bacteria were first discovered by Scheele (1789) from sour milk. Past
The Role Of Packaging As A Competitive Tool In The Cosmetic Industry
Product manufactured by the producers needs to be moved from the manufacturing po
Bacterial Colonization Of Human Hands
Hands play a major role in infection transfer both in health care institutions an
The Isolation, Identification Of, Enumeration And Role Of Bacteria In The Oral Cavity (Mouth)
The human oral cavity is a diverse environment with hard and soft tissues compris
The Impact Of Pricing Policies On The Purchasing And Consumption Of Alcoholic Drinks (A Study Of Nigeria Breweries Plc Aba)
One of the primary objectives of every business is to maximize its profit and set
The Influence Of Advertising On Consumer Purchase Behavior (A Case Study Of Guinness Nigeria Plc)
ABSTRACT The research work examine the influence of advertising on consumer purch
Effect of Advertising on Consumer Brand Preference on selected Noodle in Umuahia, Abia State Nigeria.
Almost everyone grows up in a world which is flooded with the mass media, example
Social Media Marketing And Marketing Performance Of Selected Entrepreneurs In Abia State, Nigeria
Social media marketing is the use of social media platforms and websites to promo
Isolation, Identification, and Characterization of Different Fungi In The Soil.
Fungi play a central role in many soil microbiological processes, influencing soi
Economic Evaluation Of Beef Marketing In Abia State A Case Of Umuahia North And South Local Government Areas
ABSTRACT The study investigated the economics of beef marketing in Abia state. Th
The Effect Of' Pricing In Retail Management Amongst The Supermarket
Out of three major intermediaries in product distribution, retailing which superm
The Isolation Of Bacteria From Computer Keyboard
Contamination occurs everywhere including environment and all its objects. The pr
Effect Of Price And Pricing Decision On The Consumption Of Bambara Nuts In Abia State Nigeria
Bambara groundnut is a traditional or indigenous crop (Onyango, 2010, Andika et a