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Financial sector play a vital role in the development of any economy. Over the years banks in Nigeria have experienced serious financial crisis and failure. This has led to distrust and...
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Novelty and brand are powerful assets that must be carefully developed, managed and guided jealously by every company that is desirous of surviving in a competitive business environment....
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Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of doing some...
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This research work looked at the influence of information technology in the marketing of Diamond Bank product. A study of Diamond Bank Plc in umuahia metropolis. The research work was to...
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This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
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The major objective of this study is to determine the effect of product innovation on a company's market share using Unilever Nigeria Plc Aba, Abia State as a study Company, The primary...
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The study examined the effect of corporate social responsibility on organizational performance. This study identify the relationship between CSR and sale volume, market share and corporate...
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Retail is the sale of goods and services from individuals or businesses to the end-users. Retailers are part of an integrated system called tile supply chain (Nwangene, 201 Ia). A retailer...
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The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....
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This study appraised the marketing strategies adopted by mobile phone service providers in Rivers state, Nigeria. This study is necessary because of the increased - use of mobile phone in...
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Sequel to the findings, the following recommendations and others was made. Oil palm processors in the study area should form co-operative societies, government should make sure that inputs...
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Relationship Marketing (RM) is a popular concept in current marketing research and practice. Relationship Marketing has the potential to increase customer retention by building long-term...
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The study investigated the effect of public relation on consumer preference for telecommunication services in Nigeria. The objectives of the study are; to examine the effects of awareness...
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The study examined the effect of sales promotion on customer brand loyalty among GSM users in Umuahia. The study examined the relationship between (free megabyte incentive, free air...
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This project work examines financial statements as an instrument for enhancing instrument portfolio. Data were soured through interviews questionnaires, textbooks, journal and other...
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The microorganisms in yam Hour as well as the Proximate analysis of the flour were investigated. There were predominance of fungi and bacteria. Bacteria isolated from the vain flour...
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The production record of WAD goats raised intensively at MOUAU livestock farm was evaluated within a period of 9 years (1998-2006) Parameters of interest were prolificacy, pre and post...
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The experiment was conducted to evaluate the effect of substituting maize with tiger nut. Five broiler finisher diets comprising control diet which maize was replaced with 0%, 25%....
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A factorial experiment was designed to determine the complementary effects of ash and poultry manure (PM) on some soil properties and yield of maize. There were 3 levels of ash and 3...
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A total of four community- based studies were conducted in lkwuano Local Government Area of Abia state to determine the nutritional status of nursery school children from 2 -5 years of...
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The watermelon pods were obtained from Cementary Market Aba, Abia state. The seeds were manually selected from the pods, washed, oven dried and milled to obtain flour. The flour obtained...
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The study employed a budgetary equation of profitability analysis and the additive multiplicative dummy variable to evaluate the effect of variety on the profitability and technical...
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Protein is an essential nutrient in the diet of all living organisms. They are needed for various metabolic activities in the body. An average Nigerian consumes only about a quarter of his...
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The purpose of this study was to assess rural households accessibility to health care and agricultural resource use efficiency in Ikwuano Local Government Area of Abia State. The specific...
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The research work titled Evaluation of pipeline, pumps and valves failure during oil transmission (A Study of Shell Transmission line) was carried cut to determine the major reasons for...